Course Title: Fashion Entrepreneurship

Part A: Course Overview

Course Title: Fashion Entrepreneurship

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2010,
Sem 2 2010,
Sem 2 2011,
Sem 1 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +613 9925 1302

Course Coordinator Email:

Course Coordinator Location: Brunswick

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This foundational entrepreneurship course helps you develop an entrepreneurial mindset to evaluate opportunities for new business in the fashion industry. You will explore ways to investigate the viability of these opportunities by undertaking an industry analysis, understanding key competitive factors that drive the creation of new fashion ventures, while taking into consideration new business models and customer value. You will also network with entrepreneurs across a range of different industries to develop your potential capacity as a fashion entrepreneur.

Objectives/Learning Outcomes/Capability Development

 In this course you will develop the following program learning outcomes: 

  • Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner.
  • Provide strategic leadership to effectively plan and manage the implementation of new directions and strategies within your professional field and environment, as well as effectively collaborate with others.

 Upon successful completion of the course you will be able to:

  1. Critically analyze the changing nature fashion entrepreneurship
  2. Apply principles of entrepreneurship, new venture creation and business development to make decisions in the fashion industry
  3. Determine the viability of a new fashion business by constructing a feasibility analysis
  4. Provide strategic leadership and work in teams to achieve identified goals
  5. Effectively network and communicate with the fashion business community and industry stakeholders to attain valuable outcomes
  6. Assess your potential career in fashion entrepreneurship

Overview of Learning Activities

 This course consists of lectures and tutorials.

Lectures will introduce key concepts and theories and tutorials will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations.

You will have the opportunity for ‘hands on’ engagement with guest speakers within the fashion industry. Your learning will also be derived from your own industry research, which will include contact with external organizations.

Overview of Learning Resources

 RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks.  Assessment will cover both theoretical and practical aspects of your learning. Tasks may include: projects, journals, reports and presentations.  Formative and summative feedback will be given on all assessment tasks progressively throughout the semester.

Assessment 1: Ongoing weekly classroom discussions and presentations (30%)

Assessment 2: Fashion Entrepreneur Interview Assignment (25%)

Assessment 3: Group Assignment Feasibility analysis (45%)

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced under ’Assessment’ at:

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more information.