Course Title: Writing Professionally - Effective Communication

Part A: Course Overview

Course Title: Writing Professionally - Effective Communication

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2017,
Sem 2 2018,
Sem 2 2019

Course Coordinator: Penny Johnson

Course Coordinator Phone: +61 3 9925 4383

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities

You are required to have completed Introduction to Editing Practice (COMM2451)

Course Description

This course introduces you to the craft of professional writing and explores ways in which you can shape messages for specific audiences and purposes. By studying the principles of clear writing and ‘plain English’ you learn to communicate effectively across written, oral and graphic forms. You then apply this close language work to a variety of documents such as written correspondence and short reports. You also explore how writing for the ear differs from the eye and how the language of persuasion differs from that of informing. The skills you learn in this course apply across the industry and are essential to your work as a writer and /or editor.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes
On successful completion of this course you will be able to:

  • useyour knowledge of plain English as a business writing style, in particular its rationale, features and application
  • identify the needs of specific audiences and write reader-centred copy, using appropriate language, syntax and structural devices
  • use your writing and editing skills across a range of documents including general correspondence, short reports, speeches and promotional material
  • adjust your writing style to suit the medium and mode of delivery
  • employ persuasive writing techniques to achieve a desired outcome
  • explore ways to present written and visual material in order to engage, inform, persuade or promote.

Program Learning Outcomes
In this course you will develop the following program learning outcomes:

  • demonstrate critical thinking and innovation when identifying and responding to problems in diverse contexts within writing, editing and publishing
  • communicate effectively to audiences within relevant creative and professional contexts around writing, editing and publishing
  • apply initiative and judgement in planning, problem solving and decision making as a writer, editor or future student.

Overview of Learning Activities

The learning activities included in this course are: 

  • lectures, which provide the framework for developing your skills in professional writing
  • class exercises and activities designed to clarify course content and practise relevant skills
  • independent research and study, working through the course requirements as presented in classes, online and through learning materials.

Overview of Learning Resources

Course information and learning materials for this course are available through myRMIT and you are provided with selected written and visual material in class. You can also access a range of resources through the library, e-reserve, the web, blackboard and various databases.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Assessment will include a range of activities such as in-class exercises, assignments, and individual projects.