Course Title: Design Narratives

Part A: Course Overview

Course Title: Design Narratives

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2012,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Peter West

Course Coordinator Phone: +61 3 9925 5371

Course Coordinator Email:

Course Coordinator Location: 9.1.3

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This is a core course in the Advanced Creative Practice major of the Master of Communication Design. The course is also offered as an elective in the Design Management major.

The course offers a range of theoretical frameworks for critically analysing media and developing audience connection within narratives. The course challenges you to investigate new ways of representing information through exploration of narrative structures, visual langauage, tone and empathetic connection.

Objectives/Learning Outcomes/Capability Development

You will develop the following program capabilities in this course:
•    research, devise and present communication design strategy and solutions, based on investigation of an audience;
•    assess your ongoing design practice as a reflective professional practitioner and
•    evaluate, discuss and apply theories of design to inform your design practice.

Upon successful completion of this course, you will be able to:
•    develop a project employing narrative structures
•    present a project, justifying the incorporation of narratives within your professional practice; and
•    reflect upon your personal / professional learning and ways in which the development of design narratives informs your future professional practice as a leader in your field

Overview of Learning Activities

The course will either take a blended learning approach in its delivery with studios and online resources or full online delivery with digital lectures, online discussion and independent research (see Part B for details). You will be actively engaged in learning that involves a range of activities including studio, tutorials, group discussion, group activities and individual research.

Your project activities will be supervised by the lecturer, who will advise on academic issues associated with topic selection, project design and report preparation, as well as related industry engagement requirements if applicable.

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice. Assessment will occur during the course and at the end of the course. Methods may include any combination of assessment tasks such as projects, reports, folios, simulations, presentations.