Course Title: Service Design for Communication Designers

Part A: Course Overview

Course Title: Service Design for Communication Designers

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2017


City Campus


345H Media and Communication


Sem 2 2013,
Sem 2 2014,

Course Coordinator: Dr Marius Foley

Course Coordinator Phone: +61 3 9925 1252

Course Coordinator Email:

Course Coordinator Location: city campus

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will investigate how service design uses human­-centred methods and approaches to improve productivity and quality of services. Communication designers are well positioned to plan and take an effective role in collaborating with other disciplines for service design.

You will investigate service design principles through a research-led process that uses human­-centred design methodology. It will include a variety of methods, tools and ‘scaffolds’ to investigate real­world problems.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Critically discuss how communication, media and design contribute to experience centered strategy and leadership.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in your field.

Upon successful completion of this course, you will be able to:

  • Articulate and apply extensive knowledge of how design supports strategic activities in a range of fields, including corporate, social and public sectors.
  • Apply a range of design research principles such as thinking in critical, systematic and holistic ways to dissect complex systems and issues.
  • Generate knowledge through exploration and communicate this knowledge through visual language.
  • Create and evaluate service design solutions to real world problems, in terms of existing and emerging disciplinary and interdisciplinary professional practice.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of online activities such as studios, project work, lectures, tutorials, discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment