Course Title: Professional Practice

Part A: Course Overview

Course Title: Professional Practice

Credit Points: 24

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2495

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2012,
Sem 2 2012,
Sem 1 2018

GRAP2495

City Campus

Postgraduate

345H Media and Communication

Face-to-Face or Internet

Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2495

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

PGRDFlex18 (M249)

Course Coordinator: Dr Julie Bilby

Course Coordinator Phone: +61 3 9925 XXXX

Course Coordinator Email: julie.bilby@rmit.edu.au

Course Coordinator Location: Building 9 Level 4

Course Coordinator Availability: Email for an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will have the opportunity to extend your professional practice knowledge and skills by working directly with industry. You will select one study option from a range of choices which may include a global intensive, a practice-based studio, an internship* or an industry project. Your choice must be negotiated and agreed to by your course or offering coordinator.

This a designated Work Integrated Learning (WIL) course for MC249 Master of Advertising, MC080 Master of Communication and MC184 Master of Communication Design. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

 

*An agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement/internship (local and international). International placements/internships must be registered and processed through RMIT Education Abroad. In the case where a placement ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure.


Objectives/Learning Outcomes/Capability Development

COURSE LEARNING OUTCOMES


Upon successful completion of this course, you will be able to:

  • Critically analyse and discuss key characteristics and emerging issues of global practice in media and communication contexts.
  • Plan, develop and manage projects to meet client objectives, working collaboratively to achieve organisational and personal goals.
  • Reflect upon your personal and professional learning and critically analyse your contribution to the professional setting, making connections between academic knowledge and skills and practical applications.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

Assessment Tasks

Assessment task 1 (20%) Project proposal – individual

This assessment tasks addresses the following program and course learning outcomes:

  • Critically analyse and discuss key characteristics and emerging issues of global practice in media and communication contexts.

Assessment task 2 (40%) Implementation and reflection – individual

This assessment tasks addresses the following program and course learning outcomes:

  • Reflect upon your personal and professional learning and critically analyse your contribution to the professional setting, making connections between academic knowledge and skills and practical applications.

Assessment task 3 (40%) Project report and presentation – individual or group (depending on project undertaken)

This assessment tasks addresses the following program and course learning outcomes:

  • Plan, develop and manage projects to meet client objectives, working collaboratively to achieve organisational and personal goals