Course Title: Global Media and Communication Industries

Part A: Course Overview

Course Title: Global Media and Communication Industries

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication

Face-to-Face or Internet

Sem 2 2016


City Campus


345H Media and Communication


Sem 1 2017

Course Coordinator: Philip Pond

Course Coordinator Phone: +61 3 9925 2177

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM1178 Professional Research and Evaluation or equivalent (eg COMM1096 Introduction to Communication Research).


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information:;ID=x94or0ccuu7k

Course Description

The course is designed to support the development of a cross-cultural framework for understanding the increasingly convergent media and communication industries. The course investigates the relationship between technology and the rise of global networks, together with their impact on media and communication industries and practices.

You will study the international and global contexts of media and communication with particular emphasis on identity, inter-disciplinarity and convergence. You will have the opportunity to reflect on these issues in the context of your chosen industry, as well as interact with other students from a wide range of media and communication areas.

You will be able to situate your professional practice within the broader media and communication industry landscape. This course offers a range of frameworks for critically analysing and responding to the implications of change in the dynamic world of media and communication industries, including existing and emerging professional practices.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program capabilities:

  • critically analyse and respond to social, technological, historical and economic changes affecting the media and communications industry; 
  • consider practice in the context of relevant theoretical and analytical frameworks; 
  • develop your leadership knowledge and communication skills for contemporary and emerging practice; 
  • reflect on trends related to professional identity, inter-disciplinarity and convergence, and propose new professional practice / consulting opportunities.

Upon successful completion of this course, you will be able to:

  • appraise and critique theoretical and ethical positions in relation to contemporary media and communication; 
  • analyse industry innovation in solving problems related to the changing global context of media and communication, including cross-cultural issues; 
  • critically evaluate the influence of the changing global context on professional practices, including leadership and teamwork in networked industry settings. 

Overview of Learning Activities

Overview of Learning Activities

  • All lectures will be available online.
  • In addition, you will be expected to spend between four and six hours per week in preparation and follow-up activities, and in preparing items for assessment.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

The Global Media Industries research project is the central learning activity of the course. You will be assessed on how well you meet the course’s learning outcomes and on your interpretation and application of relevant theory.

The assessment process is ongoing during the course and consists of three distinct submission pieces.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or theDisability Liaison Unit if you would like to find out more.

An assessment charter  summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document.