Course Title: Illustration for Graphic Design

Part A: Course Overview

Course Title: Illustration for Graphic Design

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2012,
Sem 2 2013

Course Coordinator: Russell Kerr

Course Coordinator Phone: +61 3 9925 1423

Course Coordinator

Course Coordinator Location: Building 9, level 1, Room 03

Course Coordinator Availability: By appointment or via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisite courses.

Students applying through a Single Course Application should be aware that an appropriate undergraduate program and presentation and approval of a Folio is a requirement for entry into this course.

Course Description

This course explores the design process through illustration. Projects will focus on illustrative content emphasising creation of well-resolved designs. You will engage in experimentation and conceptual thinking as appropriate for professional business environments.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:
• employ various media and methods of generating illustration for graphic design;
• critically apply various illustration and design principles to create effective visual communication;
• interpret issues surrounding a creative illustration/graphic design problem;
• generate and evaluate multiple ideas through conceptual and illustrative techniques in response to a creative brief; and
• produce and justify a resolved design outcome.

You will be assessed on your development of the following graduate capabilities in this course:
• analyse client-based and user-based audiences and contexts which visual communication solutions must address, including the recognition of the physical, cognitive, cultural, environmental and social human factors that shape design solutions;
• create, develop and reflect on visual form in response to communication problems, including articulation of principles of visual organisation, information hierarchy, symbolic representation, typography, aesthetics and the construction of meaningful images; and
• select and apply relevant tools and technology for the creation, reproduction and distribution of visual messages.

Overview of Learning Activities

You will be actively engaged in learning that involves a combination of lectures, tutorials, practical interactive exercises, group discussion and activities in which you will have the opportunity to put into practice the skills and knowledge discussed in class. Peer and self-critique is an integral part of the learning and teaching philosophy of the course.

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will be expected to seek further resources relevant to the focus of your own learning.

Macintosh computers and industry-standard software and fonts are available on campus.

Overview of Assessment

Assessment will cover both theoretical and practical aspects of your learning. You will be able tot develop your work in relation to your own specific areas of interest. Assessment will occur during and at the end of the course. Methods may include any combination of assessment tasks such as journals, folio, supporting development work, reflective papers and presentations.