Course Title: Tourism and Business Travel in Aviation

Part A: Course Overview

Course Title: Tourism and Business Travel in Aviation

Credit Points: 12.00


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

AERO2462

City Campus

Postgraduate

115H Aerospace, Mechanical & Manufacturing Engineering

Distance / Correspondence or Face-to-Face

Sem 1 2013

AERO2462

City Campus

Postgraduate

115H Aerospace, Mechanical & Manufacturing Engineering

Face-to-Face

Sem 2 2013

Course Coordinator: Prof Kevin Massey

Course Coordinator Phone: +61 3 9925 6226

Course Coordinator Email: kevin.massey@rmit.edu.au

Course Coordinator Location: Bundoora


Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this course.


Course Description

This course provides students with an understanding of the principles and practices relating to both tourism and global business travel for the aviation industry.

The course introduces students to the nature and components of tourism; the structure of the world tourism industry; relationship between travel and transport modes, and, in particular, the relationship between aviation and tourism; tourism and aviation policy; the impact of the global aviation regulatory framework on leisure and tourist related travel; the growing significance of the low cost carriers for tourism; the implications of leisure travellers, full service airlines and strategic alliances for tourism; frequent flyer programs; the production and meaning of business class travel; the geographies and modes of business travel; and the spatial development of airline business class services.

Learning is achieved through classes supported by regular set activities. Classes will include lectures and may include guest lectures by suitably qualified industry experts. For face-to-face students, the course will contain one group project in which students apply the concepts presented to examine and solve a key aviation and tourism issue.


Objectives/Learning Outcomes/Capability Development

Students passing this course will:

a) Demonstrate broad appreciation of tourism and global business travel for the aviation industry by being able to:
• Appreciate the importance of aviation for both domestic and international tourism
• Discuss the aviation industry regulatory framework, recent global aviation industry deregulation and privatisation and appreciate the associated growth in domestic and international tourism.
• Understand the recent advances in aviation technology and discuss their impact on cost structures and price competitiveness within the aviation industry.
• Describe the nature and components of tourism as well as the structure of the world tourism industry.
• Demonstrate an appropriate understanding of tourism and aviation policy.
• Understand the importance of business and premium class travel for the world’s airlines product/service offering, yields and profitability.
• Demonstrate an appropriate understanding of the development and significance of strategic alliances within the aviation sector.
• Discuss government taxation and subsidization of aviation.


b) Demonstrate their analytical skills relevant to tourism and global business travel for the aviation industry by being able to:
• Analyse and explain the geographies and modes of business travel together with the spatial development of airline business/premium classes of service.
• Critically analyse and discuss the impact of the low cost carriers for the tourism industry and business travel.
• Critically analyse the relationship between travel and transport.
• Evaluate airline frequent flyer programs (FFPs) strategies, product design, and their influence on global airline business travel.


Students will develop technical abilities in relation to the evaluation of the various factors influencing both tourism and global business travel for the aviation industry.

Students will develop integrative abilities in relation (ability to discuss and analyse at a basic level) the relationship between aviation and the tourism sector and global business travel.


Overview of Learning Activities

Students will learn this course through lectures, directed reading, class room discussion, and investigative research. The learning process is reinforced through problem-based learning using case studies and through discussing key concepts in group discussions.


Overview of Learning Resources

Course-related resources will be provided on “myRMIT studies” portal. These will include course notes, and other learning materials generated by the course lecturer(s), references, and approved links to useful material on external web-sites.


Overview of Assessment

Students’ learning towards the course objectives will be determined through a range of formative and summative assessment activities.