Course Title: Emerging Production Practices

Part A: Course Overview

Course Title: Emerging Production Practices

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2014,
Sem 2 2015,
Sem 2 2017,
Sem 2 2018

Course Coordinator: Andrew Harrison

Course Coordinator Phone: +61 3 9925 4350

Course Coordinator Email:

Course Coordinator Location: 94.02.34

Course Coordinator Availability: Appointment by email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore modes of production practice relating to emerging technologies and cultural shifts. You will analyse the relationship between social media and industrial media, and investigate the impact on screen and media production. You will also examine ways in which emergent media productions are funded, as well as the importance of repurposing content for multiple media platforms. The course includes practical application, in terms of the development of proposals targeted at the engagement and interactive participation of particular audiences.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course you will be able to:

  • Explain emerging practices in screen media production, such as the changing role of the audience
  • Describe how content can be developed across a number of media platforms and delivery methods
  • Investigate approaches to the development and funding of emergent forms of media productions
  • Develop a business proposal for a cross-media production that incorporates methods of audience engagement and interactivity

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Media and Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.
Assessment may include a range of activities such as in class activities, assignments and business proposals including presentation.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment