Course Title: Industrial Media

Part A: Course Overview

Course Title: Industrial Media

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2014,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Mr Paul Ritchard

Course Coordinator Phone: +61 3 9925 3244

Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities

COMM2531 Media Objects

Course Description

In this course, you will reflect on broadcast (TV, radio, film) media, and the production techniques that support them. You will focus on the roles of the audience and broadcaster, and other contextual issues. As well, you will further develop your collaborative and production skills in radio and television media from pre-production to post-production.

The course also integrates work based learning and academic learning, commonly referred to as work integrated learning (WIL), which allows you to solve authentic industry problems or address real issues faced in organisations.

Objectives/Learning Outcomes/Capability Development

You will be assessed on your development of the following graduate capabilities in this course:

  • effectively and professionally communicate your ideas to specialist and non-specialist audiences
  • critically reflect on your own work to demonstrate autonomy, good judgment and ethical responsibility
  • employ appropriate technical skills and theoretical knowledge to solve problems arising from your creative work

Upon successful completion of this course, you will be able to:

  • review and articulate the inter-relationships of the audience and broadcasters in media production
  • develop and produce a simple project suitable for broadcast on radio
  • create and produce a simple project suitable for broadcast on TV
  • collaborate on production projects
  • reflect upon and evaluate your project work in its historical context

Overview of Learning Activities

You will be actively engaged in learning that involves a range of face to face and online activities such as lectures, tutorials, group and class discussion, group activities and individual research.

You can expect to receive industry/community feedback.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment may include reports, projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks. You can expect to receive feedback from industry and a range of sources including peers and the community.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document.