Course Title: Business Studies

Part A: Course Overview

Course Title: Business Studies

Credit Points: 12.00

Course Coordinator: Team LEader

Course Coordinator Phone: +61 3 9925 3043

Course Coordinator Email:

Course Coordinator Location: Level 4, B108

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course will provide you with the ability to make decisions that optimise business and marketing performance in the modern business world. You will learn to analyse internal and external influences that effect business and marketing operations, and use these to inform appropriate strategies to a range of business and marketing situations, and communicate these effectively to others.

Objectives/Learning Outcomes/Capability Development

See Learning Outcomes.

Upon successful completion of this course, you will be able to:

  1. Explain the main types of business structures in Australia and globally in order to contribute to a business portfolio.
  2. Identify and evaluate key factors which influence both the internal and external business environments.
  3. Understand and apply the key aspects of marketing, and the marketing mix, to a business portfolio.
  4. Apply critical analysis and creative problem-solving skills to a range of business scenarios in order to maximise business outcomes.
  5. Apply appropriate technologies to research current industry trends and explain potential impacts on a business.

Overview of Learning Activities

Your learning experience will include face-to- face teaching, in-class discussions, group work, individual problem-solving exercises and out of class research.

Overview of Learning Resources

RMIT will provide you with the resources and tools for learning in this course through our online systems.

The University Library has extensive resources for Foundation Studies students. The Library has produced a number of subject guides that includes quality online and print resources for your studies:

The Library provides guides on academic referencing, and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

  • Assessment Task 1: Quizzes, 10%
  • Assessment Task 2: In-class closed book test, 20%
  • Assessment Task 3: Case Studies, 15%
  • Assessment Task 4: Oral Presentation, 15%
  • Assessment Task 5: Portfolio, 40%

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the course teacher or the Equitable Learning Services Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: