Course Title: Graphic Design Theory and Practice 1

Part A: Course Overview

Course Title: Graphic Design Theory and Practice 1

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2525

Brunswick Campus

Undergraduate

320T Architecture & Design

Face-to-Face

Sem 2 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2017

Course Coordinator: Alistair Briggs

Course Coordinator Phone: +61 3 9925 9446

Course Coordinator Email: alistair.briggs@rmit.edu.au

Course Coordinator Location: B515.3.09


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will extend and challenge your understanding of visual language and visual culture, applying your insights to the development of a personal graphic language. You will investigate contemporary and historical ideas that concern visual design and communication, including design principles and elements. By applying this knowledge to a number of practical and theoretical exercises, you will gain insight into design processes including rationales and concept roughs. Underpinning these applications are industry conventions and requirements including ethical, legal and sustainability issues which will also be considered in your graphic design practice.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program outcomes:

  • Interpret and respond to a brief considering the needs and expectations of relevant stakeholders, industry conventions, legal requirements, and ethical and sustainable practice implications for the Graphic Design industry and broader global community.
  • Apply investigative skills to gather, analyse and interpret information and source material for a range of diverse contexts.
  • Reference historical and contemporary design theory and culture in order to develop and adapt knowledge and skills to a range of graphic design outcomes.
  • With initiative and judgement communicate effectively within relevant creative, business and industry contexts.


Upon successful completion of this course, you will be able to:

  • Identify and consider contemporary ideas in design practice
  • Evaluate contemporary approaches to communication design to influence your own design visual language
  • Seek and provide feedback on developing work, evaluate feedback and apply where appropriate
  • Identify and draw on elements of industry conventions and requirements when engaging in design practice.
  • Present, communicate and discuss your investigation with a larger group


Overview of Learning Activities

Your learning activities will take place in a studio, computer lab and/or lecture environment. You will complete exercises, industry related briefs, research assignments and presentations. You will also be required to undertake independent study.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to computer laboratories and relevant software. You will also be expected to make use of the library resources. The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc

 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.
Assessments are as follows:

Project 1 50%

Project 2 50%


Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
A student charter

http://www.rmit.edu.au/about/studentcharter

summarises your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document:

http://rmit.edu.au/browse;ID=qwxbqbg739rl1