Course Title: Marketing Business Design Project 2
Part A: Course Overview
Course Title: Marketing Business Design Project 2
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BUSM4378 |
City Campus |
Undergraduate |
625H Economics, Finance and Marketing |
Face-to-Face |
Sem 2 2013, Sem 1 2014, Sem 2 2014, Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 1 2017, Sem 2 2017, Sem 1 2018, Sem 2 2018, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022 |
Course Coordinator: Victor Borg
Course Coordinator Phone: +61 (3) 99255700
Course Coordinator Email: victor.borg@rmit.edu.au
Course Coordinator Location: Building 80
Course Coordinator Availability: By appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
Enforced pre-requisite:
- 048056 - BUSM4377 - Marketing Business Design Project 1
Course Description
This course extends the experience from Business Design Project 1. In this course you will create a comprehensive project brief to address a business issue identified in Marketing Business Project Design 1. During this course, exercises on design thinking, critical thinking and argumentation theory will provide you with the knowledge and skills to identify and argue for an innovative solution to a business problem or opportunity identified previously.
This course provides you with a capstone experience, which will give you the opportunity to integrate, critically reflect on and consolidate what you have learnt in your program.
Objectives/Learning Outcomes/Capability Development
Learning Outcomes
On successful completion of this course you will be able to:
CLO1: do research to inform and create a comprehensive marketing project brief/solution to address a business issue
CLO2: apply design thinking to a business issue(s) that enables you to provide an argument justifying your marketing project brief/solution
CLO3: critically evaluate your proposed marketing solution/innovation and rebut possible counterarguments/limitations
CLO4: express ideas, concepts, solutions and the arguments justifying these logically and coherently to convince a marketing audience of adopting your marketing solution/innovation.
Overview of Learning Activities
Learning activities in this course are focused on the preparation of the project brief/solution and may include the following:
- Identification of a basic human need to fulfil through your solution
- Exploring and developing a creative and innovative solution to fulfil this basis
- Concretising your solution using critical thinking
- Convincing others of your solution using argumentation theory
- Preparing a written project report including an evaluation of the project outcomes against the project brief.
Overview of Learning Resources
As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.
Depending on the nature of your project brief, additional industry-based resources and/or sources identified by your course coordinator /academic may be available to you.
Overview of Assessment
Assessment Task 1: 20% Linked CLOs 1, 2, 3, 4
Assessment Task 2: 30% Linked CLOs 1, 2, 3, 4
Assessment Task 3: 50% Linked CLOs 1, 2, 3, 4