Course Title: Design for Digital Media 1

Part A: Course Overview

Course Title: Design for Digital Media 1

Credit Points: 24

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2014,
Sem 1 2015,
Sem 1 2016


RMIT Vietnam Saigon Sth Campus


345H Media and Communication


Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016


Melbourne transfer to Vietnam


345H Media and Communication


Sem 2 2015

Course Coordinator: Mr Thomas Penney

Course Coordinator Phone: +61 3 9925 1248

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course is an introduction to contemporary digital design for different audiences. The creative development and production process will be a focus of the course, including the development of creative responses to a range of digital design problems. You will also develop design ideas and applications for digital and non-digital media, through exploring principles of design such as colour, form, space and typography and applying them to your practice.

Objectives/Learning Outcomes/Capability Development

Upon the successful completion of this course you will be able to:

• Discuss contemporary ideas in design theory and practice and visual communication in different cultural contexts.
• Analyse and apply design theory and principles to develop concepts for digital design problems.
• Apply theories of colour and visual communication to your digital designs for a range of audiences.
• Critique and create digital works using the principles and elements of design and typography.

You will be assessed on your development of the following program learning outcomes in this course:

• Acquire knowledge of visual literacy and design theory, interactive and motion design, moving image, communications technologies, and digital media production skills and their application to digitally mediated communication.
• Apply theoretical knowledge, conceptual skills and production techniques to the development of digital media solutions for communications problems.
• Communicate using diverse formats and strategies to audiences within and external to your discipline.

Overview of Learning Activities

You will be engaged in learning that involves a range of face-to-face activities such as studios, workshops, guest lectures, group and class discussion, group activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. A list of recommended learning resources will be provided by your lecturer, including books, articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A student charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy