Course Title: Digital Media Major Project

Part A: Course Overview

Course Title: Digital Media Major Project

Credit Points: 24


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 2 2017


RMIT University Vietnam


345H Media and Communication


Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet2 2017,
Viet3 2017

Course Coordinator: John MacKinnon

Course Coordinator Phone: +61 3 9925 4970

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM2589(Melb)/COMM2590(VN) Digital Media Studio 5: Specialisation Project.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: Credit at RMIT

Course Description

In this capstone course, which is an experience designed as a culmination of your learning throughout the program, you will engage in a self-directed digital media production in which you will develop a major creative work. Focusing on your specialisation you will integrate research, theory and practice to conceptualise and develop an idea-led design into its final form.

This is a designated Work Integrated Learning (WIL) course for BP309/BP309VNI Bachelor of Design (Digital Media). This course will integrate work-based learning and academic learning, commonly referred to as Work Integrated learning (WIL), and will allow you to solve authentic industry problems or address real issues faced in organisations.

Objectives/Learning Outcomes/Capability Development

You will be assessed on your development of the following program learning outcomes in this course:

  • Acquire knowledge of visual literacy and design theory, interactive and motion design, moving image, communications technologies, and digital media production skills and their application to digitally mediated communication.
  • Apply theoretical knowledge, conceptual skills and production techniques to the development of digital media solutions for communications problems.
  • Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
  • Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.
  • Communicate using diverse formats and strategies to audiences within and external to your discipline.
  • Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice.
  • Apply initiative and judgment in planning, problem solving and decision making in your practice or future study.
  • Apply a body of theoretical and practical knowledge and specific skills in media and communication, in which to base your professional practice or future study.


Upon the successful completion of this course you will be able to:

  • Research, conceptualise, plan and execute major creative work in your area of specialisation in digital media, working individually or within teams as required.
  • Present your work to diverse stakeholders and effectively communicate its underlying concepts.
  • Investigate and apply appropriate technology to resolve design problems in your area of specialisation.
  • Critically reflect on how digital media theoretical perspectives align with and are embedded in global industry practice.
  • Critically discuss current and future trends in the digital media industry.

Overview of Learning Activities

You will be engaged in learning that involves a range of face-to-face activities such as studios, workshops, group and class discussion and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A student charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment