Course Title: Digital Media Professional Practice

Part A: Course Overview

Course Title: Digital Media Professional Practice

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 2 2017


RMIT University Vietnam


345H Media and Communication


Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet2 2017,
Viet3 2017

Course Coordinator: Mr Murray McKeich

Course Coordinator Phone: +61 3 9925 4679

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5 Room 1

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will engage with issues related to international professional practice for digital media content design. You will explore the structure and workflows employed by digital media developers and design organisations. This includes ways to assemble and manage project teams, organise resources, work with clients, and assess risk and creative possibilities within design briefs. This course will assist you in the preparation of a portfolio with digital media strategies, for promoting your services in your chosen area of specialisation.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon the successful completion of this course you will be able to:

  • Critically analyse and evaluate the effectiveness and scalability of different structures and workflows used in the global digital media industries.
  • Develop appropriate documentation to aid planning and management of collaborative projects, including budgeting, contracts and copyright.
  • Critically discuss ethical issues and possible ways in which to resolve them for professional practice within international contexts.
  • Prepare portfolios to present to prospective clients.
  • Investigate and select methods to promote work through traditional channels, social media and viral marketing.

Overview of Learning Activities

You will be engaged in learning that involves a range of face-to-face activities such as workshops, lectures, tutorials, group and class discussion, class activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.