Course Title: Visual Literacy for Digital Media

Part A: Course Overview

Course Title: Visual Literacy for Digital Media

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2014,
Sem 2 2015,
Sem 2 2016


RMIT Vietnam Saigon Sth Campus


345H Media and Communication


Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016


Melbourne transfer to Vietnam


345H Media and Communication


Sem 2 2015,
Sem 2 2016

Course Coordinator: Dr. Ben Byrne

Course Coordinator Phone: +61 3 9925 3887

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will be introduced to the principles of visual literacy for digital media. You will apply these principles to design effective image-based communication. The course includes a focus on the ways in which meaning can be represented and messages communicated through graphic and photographic imagery. You will apply techniques for creating and manipulating photographs and incorporating these into digital layouts, which communicate messages through strong visual narratives. The course also includes a focus on the management of images, including consideration of intellectual property as it relates to your own and client work.

Objectives/Learning Outcomes/Capability Development

Upon the successful completion of this course you will be able to:

• Investigate and discuss how images are used to represent meaning and communicate messages effectively.
• Create image-based content through using photographic and image capture techniques for design.
• Apply digital editing and processing techniques to enhance and transform images.
• Develop strong visual narratives for use with other design elements.
• Examine and discuss principles of intellectual property and copyright when generating content.

You will be assessed on your development of the following program learning outcomes in this course:

• Acquire knowledge of visual literacy and design theory, interactive and motion design, moving image, communications technologies, and digital media production skills and their application to digitally mediated communication.
• Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.

Overview of Learning Activities

You will be engaged in learning that involves a range of face-to-face activities such as tutorials, workshops, group and class discussion, in-class activities and individual investigation.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A student charter  summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:  Assessment Policy