Course Title: The Spectacle of Music Video: From MTV to YouTube

Part A: Course Overview

Course Title: The Spectacle of Music Video: From MTV to YouTube

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2017,
Sem 2 2018,
Sem 2 2019,
Sem 2 2020,
Sem 2 2021

Course Coordinator: Dr Kat Nelligan

Course Coordinator Phone: +61 3 9925 6043

Course Coordinator Email:

Course Coordinator Availability: Email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Since the emergence of MTV in the 1980s, the music video has been envisaged as both an art form and a commercial product. In this course you will examine the history of music video from the theoretical perspective of popular music studies, which considers music video as filmic text, musical production, creative form, promotional vehicle and postmodern narrative. In doing so, you will develop an understanding of the intersection between music video and various issues in popular culture, such as race, gender, authenticity, and the body. Overall, this course provides an introduction to one of the most political, provocative and spectacular audio-visual forms.

Objectives/Learning Outcomes/Capability Development


Upon successful completion of this course you will be able to:

  • Identify key historical events and themes related to music video in popular culture.
  • Evaluate the role, significance and influence of music video within the culture and business of popular music.
  • Identify and interpret key issues within the field of popular music studies and related disciplines with regard to music videos.
  • Examine relationships between music video and global and local contexts.

This is an elective, which will complement the capabilities you are developing in your program.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for [discipline] students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment.

Assessment Tasks

  1. Music video analysis 40%
  2. Music video production 40%
  3. Critical thinking exercises 20%