Course Title: Design Strategy

Part A: Course Overview

Course Title: Design Strategy

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication



Course Coordinator: Dr Marius Foley

Course Coordinator Phone: +61 3 9925 1252

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore how designers work with corporate, social and public sectors. You will investigate and apply tools, methods and processes to help you align design practices with new movements in organisational strategy.

You will examine how design contributes to the envisioning, communication, execution and innovation of strategy.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Articulate and apply extensive knowledge of how design supports strategic activities in organisations.
  • Apply established theories and concepts from fields related to organisational strategy to the practice of design.
  • Synthesise complex information to inform strategic design decisions and evaluate their efficacy.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of online activities such as studios, project work, lectures, tutorials, discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.