Course Title: Design Strategy

Part A: Course Overview

Course Title: Design Strategy

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication



Course Coordinator: Dr Marius Foley

Course Coordinator Phone: +61 3 9925 1252

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore how designers work with corporate, social and public sectors. You will investigate and apply tools, methods and processes to help you align design practices with new movements in organisational strategy.

You will examine how design contributes to the envisioning, communication, execution and innovation of strategy.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • Articulate and apply extensive knowledge of how design supports strategic activities in organisations.
  • Apply established theories and concepts from fields related to organisational strategy to the practice of design.
  • Synthesise complex information to inform strategic design decisions and evaluate their efficacy.

In this course you will develop the following program learning outcomes:

  • Critically discuss how communication, media and design contribute to experience centered strategy and leadership.
  • Apply advanced design skills to engage stakeholders, frame ill-defined problems, and create innovative solutions.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of online activities such as studios, project work, lectures, tutorials, discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment