Course Title: Advertising Industry Practice

Part A: Course Overview

Course Title: Advertising Industry Practice

Credit Points: 24


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2662

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2015,
Sem 2 2016,
Sem 2 2017

COMM2700

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet2 2017

COMM2744

Melbourne transfer to Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Sem 1 2016

Course Coordinator: Kerin Elsum

Course Coordinator Phone: +61 3 9925 2346

Course Coordinator Email: kerin.elsum@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM2661 Advertising Foundations.

OR

Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: Credit at RMIT 
 


Course Description

Working in fast paced, agency-simulated teams you will manage a series of live campaigns and global competitions from concept development through to implementation. Creative and strategic mentors from industry will guide you through this process, whilst you reflect, critique and build on your interpersonal and project management skills.

Through both theory and practice you will develop a stronger sense of your career direction as well as confidence in client management, team collaboration, presentations, interviews and networking. By the end of the course you will have a digital portfolio containing your work as evidence of your advertising skills and personal attributes.

This is the designated Work Integrated Learning (WIL) course for BP219 Bachelor of Communications (Advertising). This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

If you take the opportunity to undertake in an internship, a WIL agreement including schedule and relevant insurance documentation is required to be completed before commencing each internship (local and international). International internship must be registered and processed through RMIT Education Abroad. In the case where an internship ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure.

 


Objectives/Learning Outcomes/Capability Development

COURSE LEARNING OUTCOMES


Upon successful completion of this course, you will be able to:

  • Develop team collaboration and workplace skills as you work in self-regulated teams. 

  • Plan and manage the internal campaign process from conducting meetings, task breakdowns, budgets, deadlines, reports and presentations.
  • Create a digital portfolio as a digital collection of your work, skills and achievements.
  • Critically reflect on your professional and interpersonal skills to improve self awareness and career direction.
  • Develop and pitch creative solutions that provide a strategic response to a client’s brief and objectives.
     


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies.

The Library provides guides on academic referencing:http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.