Course Title: Corporate Writing and Editing

Part A: Course Overview

Course Title: Corporate Writing and Editing

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2667

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017

Course Coordinator: Dr Hazel Ferguson

Course Coordinator Phone: +61 3 9925 2007

Course Coordinator Email: hazel.ferguson@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will explore the critical roles of corporate writing and editing in representing an organisation to its diverse stakeholders. The focus is on principles of writing for diverse audiences and media platforms at a professional level, from press releases to annual reports, blogging and e-publishing.

You will produce material to address a range of corporate issues and explore ways to disseminate information for the most effective impact. You will gain an overview of current practices as well as examine the impact of globalisation and technological change on corporate writing and editorial practice.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Effectively and professionally communicate your ideas to specialist and non-specialist audiences.
  • Critically reflect on your own work to demonstrate autonomy, good judgement and ethical responsibility.


Upon successful completion of this course you will be able to:

  • Analyse the role and practice of the editor in the collation and curation of content for print and digital media across different communication contexts.
  • Evaluate the requirements of a range of media platforms and critically select platforms to deliver the most effective communication.
  • Apply and evaluate the effects of editorial techniques for different types of communication outcomes.
  • Critically analyse emerging trends in corporate writing and editorial practice.


Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment