Course Title: Professional Communication: Contemporary Approaches to Media and Communication

Part A: Course Overview

Course Title: Professional Communication: Contemporary Approaches to Media and Communication

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2015,
Sem 1 2016,
Sem 1 2017,
Sem 1 2018


RMIT University Vietnam


345H Media and Communication


Viet3 2015,
Viet1 2016,
Viet1 2017,
Viet2 2017,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018


Singapore Inst of Management


345H Media and Communication


Offsh1 18

Course Coordinator: Dr Jan Brueggemeier

Course Coordinator Phone: +61 3 9925 1247

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course is a foundation to the media and communication industries covered in the Professional Communication program with a focus on interdisciplinarity and collaboration. Through a series of case studies and workshops you will learn about compatibilities and tensions between different disciplines within professional communication such as media, journalism, advertising and public relations. Through individual and group work you will explore and develop skills in professional communication processes and practices as well as a critical understanding of the way they operate within social and industrial contexts.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice.
  • Communicate using diverse formats and strategies to audiences within and external to your discipline.
  • Plan, produce and evaluate innovative content, optimising uses of technology that meets the needs of diverse stakeholders in an international environment.

Upon successful completion of this course, you will be able to:

  • Describe a range of theories relevant to professional communication.
  • Use a range of Information Communication Technologies and platforms.
  • Identify and describe different disciplinary principles and practices and discuss their relevance to professional communication practice.
  • Reflect upon the contemporary industrial and social issues shared by different disciplines in professional communication practice.
  • Identify and apply strategies for working in small teams.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Professional Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment