Course Title: Creative Advertising Campaigns

Part A: Course Overview

Course Title: Creative Advertising Campaigns

Credit Points: 24


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

Course Coordinator: Dr Michelle Aung Thin

Course Coordinator Phone: +61 3 9925 3861

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM2677 Advertising Strategy.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: Credit at RMIT 

Course Description

In this course you will investigate issues associated with creativity in advertising such as development of creative strategy, generation of successful advertising messages and evaluation of creative output to produce campaigns. By the end of this course you will have worked collaboratively in a team to design and create a live advertising campaign.

This is the designated Work Integrated Learning (WIL) course for MC249 Master of Advertising and GD197 Graduate Diploma of Advertising. The course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

Objectives/Learning Outcomes/Capability Development


Upon successful completion of this course, you will be able to:

  • Identify and evaluate links between effective creative content and advertising strategy.
  • Examine creative approaches to advertising within global markets.
  • Interpret and apply creative theory in the development of coherent and compelling advertising messages.
  • Critically analyse the requirements for client products or services and develop appropriate advertising campaign solutions.
  • Collaboratively design, develop and present campaign recommendations.
  • Critically reflect on advertising campaigns and evaluate their effectiveness.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment and exams.