Course Title: Communication Design Criticism

Part A: Course Overview

Course Title: Communication Design Criticism

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 2 2016,
Sem 2 2017

Course Coordinator: Associate Professor Brad Haylock

Course Coordinator Phone: +61 3 9925 0338

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course, you will explore the ways in which critical discourse fuels innovation and brings vibrancy to design practice. You will critically analyse communication design, and write criticism in inventive and engaging ways.

A focus of the course will be examining different approaches to critical writing and past works of communication design criticism. You will reflect upon the contribution that critical discourse can make to communication design practice, and explore writing criticism from different viewpoints and in different voices.

By writing about other works of communication design, you will develop your own reflective practice approaches and leadership in the field.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • Research and discuss the history of critical writing about communication design, and of recent developments in this field.
  • Critically analyse works of communication design at an advanced level, with reference to contemporary thinking in related disciplines.
  • Write about communication design in informed, sophisticated and engaging ways, in different voices and for different audiences.
  • Identify and pursue individual and/or collaborative publishing opportunities for communication design criticism.

In this course you will develop the following program learning outcomes:

  • Demonstrate knowledge of current theories of design and communication in relation to branding and identity, entrepreneurship, and project management as they apply to the creation of design solutions.
  • Provide leadership within your discipline as well as collaborate with others.

Overview of Learning Activities

This course takes a blended approach in its delivery. The course focuses upon project-based learning, and you will be actively engaged in a range of activities including studios, seminars, face-to-face and online class discussions, group activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies:

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include studio projects, group work, presentations and critiques.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: