Course Title: Foundations of Digital Media Design l

Part A: Course Overview

Course Title: Foundations of Digital Media Design l

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


RMIT University Vietnam


345H Media and Communication


Viet3 2015


RMIT University Vietnam


840H School of Communication and Design


Viet1 2017,
Viet2 2017,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018

Course Coordinator: Don Gordon

Course Coordinator Phone: +84 8 3776 1300 ext. 1361

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course, you will explore the fundamental techniques and concepts required for digital media design. Focusing on the design and production process, you will develop responses to a range of digital media design problems. You will investigate design ideas and applications, including the basic elements and principles of design for digital media.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes
Upon successful completion of this course, you will be able to:

  • Identify and explain key design theories in different cultural contexts.
  • Develop design concepts for digital media problems.
  • Apply theories of colour and visual communication to your digital designs for a range of audiences.
  • Critique and create digital works using the principles and elements of design and typography.

Program Learning Outcomes
In this course you will develop the following program learning outcomes:

  • Analyse and apply relevant knowledge and skills to the field of digital media in a global context.
  • Use digital media technologies to design, produce and evaluate content, and communicate to diverse stakeholders.
  • Identify and provide solutions to problems within the digital media field.
  • Communicate using diverse formats and strategies appropriate to different audiences.
  • Work with others in a range of roles and contexts, demonstrating cultural, environmental, ethical and social awareness.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities, such as studios, project work, lectures, tutorials, discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Digital Media students. The Library has produced a subject guide that includes quality online and print resources for your studies:

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessments for this course will be:

  • Presentation on key design theory (20%)
  • Individual project (25%) – concept, prototype, rationale (written or presentation)
  • Group project (25%) – concept, prototype, rationale (written or presentation)
  • Process journal (30%) Key focus: production and process

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy