Course Title: Introduction to Media Cultures

Part A: Course Overview

Course Title: Introduction to Media Cultures

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


RMIT University Vietnam


345H Media and Communication


Viet1 2016,
Viet3 2016


RMIT University Vietnam


840H School of Communication and Design


Viet1 2017,
Viet2 2017,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018

Course Coordinator: Don Gordon

Course Coordinator Phone: +84 8 3776 1300 ext. 1361

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore the inter-relationships between design, technology and culture. You will investigate how theory and historical contexts influence digital media practice. This comparative exploration of the formal and aesthetic qualities of digital media design will enhance your digital media practice.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes
Upon successful completion of this course, you will be able to:

  • Identify and discuss the theories and cultural practices underpinning digital media design.
  • Examine how digital media influences culture in a global context.
  • Examine the cultural role and ethical considerations of the designer.
  • Describe how digital media design responds to culture.

Program Learning Outcomes
In this course you will develop the following program learning outcomes:

  • Analyse and apply relevant knowledge and skills to the field of digital media in a global context.
  • Analyse, synthesise and reflect on digital media in both local and international contexts in your work or future study.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities, such as studios, project work, lectures, tutorials, discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Digital Media students. The Library has produced a subject guide that includes quality online and print resources for your studies:

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessments for this course will be:

  • Presentation of a theory or cultural aspect of digital media (30%)
  • Digital presentation response to culture and media technologies with peer feedback (30%)
  • Case study on cultural impact of digital media (40%)

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy