Course Title: Advanced Communication Design Studio

Part A: Course Overview

Course Title: Advanced Communication Design Studio

Credit Points: 24


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2681

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

Course Coordinator: Associate Professor Brad Haylock

Course Coordinator Phone: +61 3 9925 0338

Course Coordinator Email: brad.haylock@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of GRAP2657 Communication Design Studio.

OR

Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: Credit at RMIT


Course Description

In this course, you will develop an advanced understanding of the principles and techniques of contemporary communication design practice, through inquiry-based learning in a studio environment. The course includes a series of studio-based projects, through which you will explore current and new thinking and specialised practice in communication design.

You will further develop your conceptual and technical skills in communication design, synthesising contextual, strategic and pragmatic considerations in innovative practice. You will develop sophisticated solutions to communication design problems that are informed by relevant history and theory, and by strategic thinking and contemporary industry expectations.

This is a designated Work Integrated Learning (WIL) course for MC250 Master of Communication Design. This course includes a work-integrated learning experience, in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

In this course you may have the option to undertake a placement. An agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement (local and international). International placements must be registered and processed through RMIT Education Abroad. In the case where a placement ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Demonstrate knowledge of current theories of design and communication in relation to branding and identity, entrepreneurship, and project management as they apply to the creation of design solutions.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.


Upon successful completion of this course, you will be able to:

  • Investigate and critically analyse relevant developments in communication design theory and practice.
  • Synthesise knowledge of theory, strategy and practice into your own work.
  • Develop sophisticated solutions to communication design problems using contemporary methods and techniques.
  • Professionally communicate design solutions to diverse stakeholders and publics.
  • Critically reflect upon your own work and its contribution to contemporary communication design practice.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/communicationdesign.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include studio projects, group work, presentations and critiques.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment
 

Assessment Tasks

Mid-semester portfolio of studio projects: 40%

This assessment will cover the following course learning outcomes:

  • Investigate and critically analyse relevant developments in communication design theory and practice.
  • Synthesise knowledge of theory, strategy and practice into your own work.
  • Develop sophisticated solutions to communication design problems using contemporary methods and techniques.
  • Professionally communicate design solutions to diverse stakeholders and publics.
This assessment will cover the following program learning outcomes:
  • Demonstrate knowledge of current theories of design and communication in relation to branding and identity, entrepreneurship, and project management as they apply to the creation of design solutions.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.

 

End-of-semester portfolio of studio projects: 40%     
This assessment will cover the following course learning outcomes:
  • Investigate and critically analyse relevant developments in communication design theory and practice.
  • Synthesise knowledge of theory, strategy and practice into your own work.
  • Develop sophisticated solutions to communication design problems using contemporary methods and techniques.
  • Professionally communicate design solutions to diverse stakeholders and publics.
This assessment will cover the following program learning outcomes:
  • Demonstrate knowledge of current theories of design and communication in relation to branding and identity, entrepreneurship, and project management as they apply to the creation of design solutions.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
  Reflective report: 20%     
This assessment will cover the following course learning outcomes:
  • Synthesise knowledge of theory, strategy and practice into your own work.
  • Critically reflect upon your own work and its contribution to contemporary communication design practice.
This assessment will cover the following program learning outcome:
  • Demonstrate knowledge of current theories of design and communication in relation to branding and identity, entrepreneurship, and project management as they apply to the creation of design solutions.