Course Title: Advanced Professional Writing - Text, Design and Strategy

Part A: Course Overview

Course Title: Advanced Professional Writing - Text, Design and Strategy

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2734

City Campus

Undergraduate

345T Media and Communication

Face-to-Face

Sem 2 2016

Course Coordinator: Penny Johnson

Course Coordinator Phone: +61 3 9925 4383

Course Coordinator Email: penny.johnson@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Prerequisites

None

Required Prior Study

Successful completion of COMM2454 Writing Professionally – Effective Communication

OR

Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: http://www.rmit.edu.au/browse;ID=x94or0ccuu7k
 


Course Description

In this course you will produce diverse and complex written communications for strategic purposes. You will develop refined techniques for investigating and writing informative and persuasive copy while exploring various business writing and public relations forms. Visual communication is crucial to how a document presents and how a message is understood, so you will also learn to use design, layout and graphics to prepare documents, using industry standard software. This course will prepare you to work either in-house or freelance in communications, copywriting and social media roles.


Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • analyse briefs to meet clients’ needs
  • discuss how business documents and public relations copy are aligned with organisational strategy
  • employ diverse investigation strategies to create content
  • apply advanced writing and structural techniques to various forms and shape communications for different audiences and purposes
  • use diverse tools and strategies to enhance the visual communication of messages in both printed and digital forms.


Program Learning Outcomes

This is an option course, which will complement the Program Learning Outcomes you are developing in your program.
 


Overview of Learning Activities

The learning activities included in this course are:

  • studios, where you will learn through practice, exploration and reflection
  • lectures and demonstrations, which provide the framework for exploring advanced professional writing
  • completion of class exercises designed to clarify course content and practice relevant skills
  • writing workshops to assist development of writing techniques with feedback from peers and teacher
  • independent study, working through the course requirements as presented in classes, online and through learning materials.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Professional Writing and Editing students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/wcprp.

The Library provides guides on academic referencing:http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment for this course is ongoing throughout the semester. Assessment may include a range of activities such as in-class exercises, assignments, and individual/group projects.
 
Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy


Assessment Tasks

Assessment Task 1: Report (35%)

You will plan, investigate, write and design a formal report in response to a brief.

This assessment will cover the following course learning outcomes:

  • analyse briefs to meet clients’ needs
  • employ diverse investigation strategies to create content
  • apply advanced writing and structural techniques to various forms and shape communications for different audiences and purposes.

Assessment Task 2: Copywriting assignment (35%)

You will analyse copy to inform your own practice and create a polished folio of diverse copywriting.

This assessment will cover the following course learning outcomes:

  • discuss how business documents and public relations copy are aligned with organisational strategy
  • apply advanced writing and structural techniques to various forms and shape communications for different audiences and purposes
  • use diverse tools and strategies to enhance the visual communication of messages in both printed and digital forms.


Assessment Task 3: Communications strategy project (30%)

In teams, you will collaborate to devise and pitch a communications strategy.

This assessment will cover the following course learning outcomes:

  • discuss how business documents and public relations copy are aligned with organisational strategy
  • apply advanced writing and structural techniques to various forms and shape communications for different audiences and purposes
  • use diverse tools and strategies to enhance the visual communication of messages in both printed and digital forms.