Course Title: Creativity, Innovation and Design

Part A: Course Overview

Course Title: Creativity, Innovation and Design

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


630H Management


Sem 1 2017


Singapore Inst of Management


630H Management


Offsh3 17

Course Coordinator: Professor Martin Wood

Course Coordinator Phone: +61 3 9925 5675

Course Coordinator Email:

Course Coordinator Location: Building 80, Level 8.

Course Coordinator Availability: via Email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course presents contemporary views of creativity, innovation and design and their importance within organisations and business that are increasingly characterised by risk and uncertainty. You will examine the need to manage these activities through the application of theory and the introduction of practices and processes to achieve sustainable competitive advantage. You will also explore the innovation imperative, creative problem solving approaches, design thinking, innovation process management, and innovation performance measurement.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Explain the relationship between creativity, design and innovation and how it impacts business growth, sustainability and wealth creation
  2. Explore factors that stimulate and inhibit innovation and creativity in individuals and evaluate these factors in teams and organisations
  3. Distinguish characteristics of different types of innovation processes and justify your choice of application to specific business contingencies
  4. Identify and critique organisational models of innovation management
  5. Evaluate the characteristics that make innovative organisations successful and discuss how a business might emulate these traits
  6. Demonstrate learning through presentation and communication skills in a variety of business and professional contexts

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing work in a variety of media and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through myRMIT/Blackboard. In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information. 

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 20% 
Linked CLOs: 1, 2

Assessment Task 2: 30%
Linked CLOs: 3, 4

Assessment Task 3: 50%
Linked CLOs: 1, 2, 3, 4, 5, 6