Course Title: Media Studies

Part A: Course Overview

Course Title: Media Studies

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


TRN RMIT Training


Term2 2018,
Term2 2019,
Term1 2020,
Term2 2020,
Term 1 2021,
Term2 2021

Course Coordinator: Team Leader

Course Coordinator Phone: +61 3 9925 4038

Course Coordinator Email:

Course Coordinator Location: Level 4, B108

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to the study of media and develops skills in analysing mass media in a range of forms (film, television, print, advertising, etc.). You will explore how media texts construct meaning and how audiences interpret meaning from media texts. You will also examine how the media industry changes over time as new technologies develop. There is an emphasis on the production, distribution and consumption of media texts. You will take this knowledge and use it to produce and exhibit your own media products, individually and collaboratively.

This course will develop your oral, written, research and production skills in the area of communication and the media.

Objectives/Learning Outcomes/Capability Development

See Learning Outcomes.

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Demonstrate how language, symbols and production elements are used in the media to create representations.
  2. Discuss how audiences interpret representations in media texts, and how audiences create meaning from texts.
  3. Create media products that use codes and conventions to communicate meaning to a target audience using a variety of media techniques and processes.
  4. Create collaborative media products that demonstrate an understanding of specialist roles undertaken in various stages of media production.
  5. Discuss the impact of new media technologies on the production, distribution and consumption of media forms and texts, and the relationship between existing and new media technologies.

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  1. Explain and apply foundational knowledge in one or more academic disciplines.
  2. Work independently and in groups to meet learning outcomes.
  3. Apply approaches to critical and analytical thinking and problem solving.
  4. Use a range of current learning technologies to enhance academic outcomes.

Overview of Learning Activities

In this course you will be expected to take a critical and independent approach to learning. The course will comprise a mix of class exercises, group work, projects, written tasks, oral presentations and collaborative productions.

Learning activities may include excursions, library sessions, research projects, group work and production activities. Active preparation, participation and negotiated learning between you and your teacher is essential. You will receive individual written feedback on all assessment tasks throughout the course.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems via myRMIT at the Learning Lab.

You will be provided with various additional resources, including textbooks, notes, library resources, and relevant media equipment and software for production tasks.

The University Library has extensive resources for media students. The Library has produced a number of subject guides that includes quality online and print resources for your studies:

The Library provides guides on academic referencing,, and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Your assessments will include a mixture of written work and production-based work.


  • Task 1: Written analysis of representations, 20%, CLO 1, CLO 2
  • Task 3: Collaborative media production, 30%, CLO 3, CLO 4
  • Task 3: New Media research paper, 30%, CLO 5
  • Task 4: Individual new media production, 20%, CLO 3, CLO 5

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: