Course Title: Strategic Management for Tourism and Hospitality

Part A: Course Overview

Course Title: Strategic Management for Tourism and Hospitality

Credit Points: 12.00


Course Coordinator: Earney F. Lasten

Course Coordinator Phone: (84-28) 3776 1300

Course Coordinator Email: earney.lasten@rmit.edu.vn


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course will incorporate a WIL experience in which knowledge and skills is applied to a real or simulated work based environment. The course will provide a capstone experience and aims to offer you with a more in-depth knowledge of various strategic Mgt theories and their applications in general as well as within organisations in tourism and hospitality sector. In this course, you will draw on knowledge and skills that you’ve learned in previous courses to gain a more holistic understanding of the tourism and hospitality industry and organisations. Both micro and macro perspectives of strategic Mgt will be employed during the course. Micro perspectives will include: theories of Quality Mgt; Lean philosophy; Learning and Knowledge Mgt; Business/Organisational excellence; Strategic Human Resource. Macro perspectives will include different internationalisation strategies and the factors that influence the internationalisation processes.


Objectives/Learning Outcomes/Capability Development

-


This course will incorporate a WIL experience in which knowledge and skills is applied to a real or simulated work based environment. The course will provide a capstone experience and aims to offer you with a more in-depth knowledge of various strategic Mgt theories and their applications in general as well as within organisations in tourism and hospitality sector. In this course, you will draw on knowledge and skills that you’ve learned in previous courses to gain a more holistic understanding of the tourism and hospitality industry and organisations. Both micro and macro perspectives of strategic Mgt will be employed during the course. Micro perspectives will include: theories of Quality Mgt; Lean philosophy; Learning and Knowledge Mgt; Business/Organisational excellence; Strategic Human Resource. Macro perspectives will include different internationalisation strategies and the factors that influence the internationalisation processes.

 

On completion of this course you should be able to:

  • CLO1 - Demonstrate strategic Mgt practices in tourism and hospitality Mgt;
  • CLO2 – Critically evaluate philosophies, principles, concepts, processes, tools and techniques of various strategic Mgt theories;
  • CLO3 – Describe and develop practical knowledge about activities and work procedures of a tourism and hospitality organisation.
  • CLO4 - Apply appropriate theories and methods in conducting applied research;
  • CLO5 – Analyse and critically review various strategic Mgt frameworks; and
  • CLO6 – Formulate a research problem and conduct research in relationship with strategic Mgt by combining theories and practices.

Map each CLO against one or more PLOs

 

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

PLO1

X

X

X

 

 

X

PLO2

 

 

 

 

 

X

PLO3

X

X

 

 

 

 

PLO4

 

 

X

 

 

 

PLO5

 

 

X

 

 

 

PLO6

X

 

 

 

 

 

PLO7

 

 

 

X

X

 

PLO8

 

X

 

 

X

 

Please note: Undergraduate Collective PLOs in the table below.  Not all PLOs are achieved in a single course.

PLO1

Analyse how globalisation impacted the historical development of the tourism and hospitality industry.

PLO2

Apply analytical and quantitative skills to formulate business decisions related to the tourism and hospitality industry.

PLO3

Evaluate and Apply leadership theory and practices to diverse scenarios in the tourism and hospitality industry. 

PLO4

Demonstrate reasoned judgement in the evaluation of ethical business practices in the tourism and hospitality industry.

PLO5

Reflect on performance Mgt systems to identify and action strategies for the Mgt of people within the tourism and hospitality industry.

PLO6

Communicate clearly and persuasively to negotiate, consult, and engage with clients, employees and other stakeholders within the tourism and hospitality industry


PLO7

Formulate innovative options and recommendations for sustainable business practices within the tourism and hospitality industry.

PLO8

Critically evaluate and apply risk Mgt strategies, including counter terrorism strategies, within the international tourism and hospitality industry.

 

 


Overview of Learning Activities

Learning activities will involve lectures and class discussions, case studies, group projects, and student presentations. You will have the opportunity to participate in work integrated learning assessment aiming at enhancing your learning experiences associated with the course.


Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional industry-based resources may be available to you depending on the nature of your placement.


Overview of Assessment

Assessment Tasks

 

Assessment Tasks

Weighting

Linked Learning Outcomes

Assessment Task 1

20%

2, 4

Assessment Task 2

30%

1, 3, 5

Assessment Task 3

50%

1, 2, 3, 4, 5, 6