Course Title: Emerging Digital Cultures

Part A: Course Overview

Course Title: Emerging Digital Cultures

Credit Points: 12.00


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2745

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2017

COMM2746

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2017,
Viet2 2017,
Viet3 2017

Course Coordinator: Dr Ben Byrne

Course Coordinator Phone: +61 3 9925 3887

Course Coordinator Email: ben.byrne@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will be introduced to the principles of digital media in culture. You will apply these principles to analyse digital media practice in the contemporary context and in relation to media culture and history. The course includes a focus on the ways in which meaning can be represented and messages communicated through digital media. You will apply techniques for creating and manipulating digital designs that communicate messages through strong audiovisual, interactive and user-experience based narratives. The course also focuses on the notions and roles of intellectual property and copyright within digital media.


Objectives/Learning Outcomes/Capability Development

You will be assessed on your development of the following program learning outcomes in this course:

  • Apply theoretical knowledge, conceptual skills and production techniques to the development of digital media solutions for design problems.
  • Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
  • Communicate using diverse formats and strategies to audiences within and external to your discipline.


Upon the successful completion of this course you will be able to:

  • Investigate and discuss how digital designs are used to represent meaning and communicate messages effectively.
  • Create digital media designs that contain a cogent narrative or message.
  • Apply digital editing and processing techniques to enhance and transform designs.
  • Examine and discuss principles of intellectual property and copyright when generating content. 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Digital Media students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both practical and theoretical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment

 

Assessment Tasks

Assessment Task 1

“Design deconstruction” (20%).

In this assessment task, you will choose a series of contemporary digital designs and critically analyse them in order to extract the messages or narratives that the designs are attempting to convey.

This assessment will cover the following:

Course learning outcome

  • Investigate and discuss how digital designs are used to represent meaning and communicate messages effectively.


Program learning outcome

  • Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.

 

Assessment Task 2

“Cultural icon remix” (40%).

In this assessment task, you will choose a well known cultural icon that exhibits a particular emotional, moral or ethical message and create a series of designs that invert or significantly change the icon’s message.

This assessment will cover the following:

Course learning outcomes

  • Create digital media designs that contain a cogent narrative or message.
  • Apply digital editing and processing techniques to enhance and transform designs.
  • Examine and discuss principles of intellectual property and copyright when generating content.


Program learning outcomes

  • Apply theoretical knowledge, conceptual skills and production techniques to the development of digital media solutions for design problems.
  • Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
  • Communicate using diverse formats and strategies to audiences within and external to your discipline.

 

Assessment Task 3

“Message or narrative series” (40%).

In this assessment task, you will create a series of your own original digital designs, for various platforms, that create and reinforce a specific message or narrative of your choice.

This assessment will cover the following:

Course learning outcomes

  • Create digital media designs that contain a cogent narrative or message.
  • Apply digital editing and processing techniques to enhance and transform designs.


Program learning outcomes

  • Apply theoretical knowledge, conceptual skills and production techniques to the development of digital media solutions for design problems.
  • Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
  • Communicate using diverse formats and strategies to audiences within and external to your discipline.