Course Title: Emerging Digital Cultures

Part A: Course Overview

Course Title: Emerging Digital Cultures

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2745

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2017

COMM2745

City Campus

Undergraduate

370H Design

Face-to-Face

Sem 2 2018

COMM2746

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2017,
Viet2 2017,
Viet3 2017

COMM2746

RMIT University Vietnam

Undergraduate

370H Design

Face-to-Face

Viet1 2018,
Viet2 2018

Course Coordinator: Dr Ben Byrne

Course Coordinator Phone: +61 3 9925 3887

Course Coordinator Email: ben.byrne@rmit.edu.au

Course Coordinator Location: Building 9 Level 5 Room 6

Course Coordinator Availability: Please check with course coordinator


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will be introduced to the principles of digital media in culture. You will apply these principles to analyse digital media practice in the contemporary context and in relation to media culture and history. The course includes a focus on the ways in which meaning can be represented and messages communicated through digital media. You will apply techniques for creating and manipulating digital designs that communicate messages through strong audiovisual, interactive and user-experience based narratives. The course also focuses on the notions and roles of intellectual property and copyright within digital media.


Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes


Upon the successful completion of this course you will be able to:

  • Investigate and discuss how digital designs are used to represent meaning and communicate messages effectively.
  • Create digital media designs that contain a cogent narrative or message.
  • Apply digital editing and processing techniques to enhance and transform designs.
  • Examine and discuss principles of intellectual property and copyright when generating content. 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both practical and theoretical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

 

Assessment Tasks

Assessment Task 1

“Design deconstruction” (20%).

In this assessment task, you will choose a series of contemporary digital designs and critically analyse them in order to extract the messages or narratives that the designs are attempting to convey.

This assessment will cover the following course learning outcomes:

  • Investigate and discuss how digital designs are used to represent meaning and communicate messages effectively.

 

Assessment Task 2

“Cultural icon remix” (40%).

In this assessment task, you will choose a well known cultural icon that exhibits a particular emotional, moral or ethical message and create a series of designs that invert or significantly change the icon’s message.

This assessment will cover the following course learning outcomes:

  • Create digital media designs that contain a cogent narrative or message.
  • Apply digital editing and processing techniques to enhance and transform designs.
  • Examine and discuss principles of intellectual property and copyright when generating content.

 

Assessment Task 3

“Message or narrative series” (40%)

In this assessment task, you will create a series of your own original digital designs, for various platforms, that create and reinforce a specific message or narrative of your choice.

This assessment will cover the following course learning outcomes:

  • Create digital media designs that contain a cogent narrative or message.
  • Apply digital editing and processing techniques to enhance and transform designs.