Course Title: Visual Vocabulary - Typography, Colour & Composition

Part A: Course Overview

Course Title: Visual Vocabulary - Typography, Colour & Composition

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2737

RMIT University Vietnam

Undergraduate

840H Centre of Communication and Design

Face-to-Face

Viet3 2017

Course Coordinator: Simon Richards

Course Coordinator Phone: +84 28 3776 1300

Course Coordinator Email: simon.richards@rmit.edu.vn

Course Coordinator Location: SGS; RMIT Vietnam

Course Coordinator Availability: by appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

No pre-requisites (degree admission requirements only)


Course Description

In this course you will explore how theories of colour, typography and formal composition inform design strategies that are key to successful production of design outcomes. You will examine the theories and models relating to colour, typography and formal composition and be encouraged to apply and reflect upon the theories and models so you understand how theory can support effective design. The course will introduce you to the knowledge, skills and strategies that are utilised to produce creative responses to design tasks using this knowledge.


Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  1. Employ colour in a manner that is informed by knowledge of its constituent components.
  2. Analyse text with reference to its typographical attributes.
  3. Be familiar with such content/style separation technologies as HTML/CSS, XHL, paragraph and character styles.
  4. Employ creative strategies as are suited to the conveyance of a message.


This course will develop your ability to demonstrate the Program Learning Outcome:

  • Apply advanced visualisation and representation skills (including use of drawing, modelling and colour) to support design practice.

 


Overview of Learning Activities

You will be engaged in learning that involves a range of activities such as:

  • Studio based discussion and development of design ideas with teachers and peers.
  • Topic specific seminars; space to introduce, explore and extend key course topics, theories and design projects.
  • Group-based learning; group discussion, collaborative projects and peer critique.
  • Presentations; the communication of your ideas to peers and teachers.
  • Negotiated learning – during the program you will have the opportunity to negotiate project outcomes in consultation with your teachers.

 


Overview of Learning Resources

RMIT University will provide you with a range of resources and tools to engage in this course, including studio and workshop facilities, online systems and professional equipment. A selected range of supplies are available, as well as support from technical staff. You will also have access to a wide range of online resources through RMIT Vietnam University Library.


Overview of Assessment

Assessment is based on an evaluation of your ability to effectively demonstrate the use of typography, colour and composition in design activities. Assignments are:

  • Project Milestone 1 30%
    • Linked CLOs: 1, 3, 4
  • Project Milestone 2 40%
    • Linked CLOs: 1, 2, 4
  • Project Milestone 3 30%
    • Linked CLOs: 1, 2, 3, 4