Course Title: Marketing and Society

Part A: Course Overview

Course Title: Marketing and Society

Credit Points: 12.00



Course Coordinator: Dr. Lauren Gurrieri

Course Coordinator Phone: +61 3 9925 5419

Course Coordinator Email: lauren.gurrieri@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge and Capabilities:

008953 - Marketing Principles
008963 - Buyer Behaviour
008956 - Marketing Communication


Course Description

Marketers today must be concerned with meeting societal as well as consumer and corporate needs. In this course, you will develop an understanding of marketers’ responsibilities and impact on society by exploring a range of current issues and criticisms facing marketing. You will also be introduced to the ways marketing can be used to help alleviate societal problems and drive behavioural change as well as the role played by the Government in regulating the relationship between marketing and society. In doing so, students will understand the wider historical, social, cultural and political context of marketing and the benefits and costs associated with the marketing system. 


Objectives/Learning Outcomes/Capability Development

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On successful completion of this course, you will be able to:

1. Evaluate the roles and responsibilities of marketing in relation to contemporary social issues and trends.
2. Assess the complex societal challenges faced by marketers and the implications of alternative courses of marketing action.
3. Apply theoretical and analytical frameworks to real world marketing scenarios and reflect on your own behaviour and experiences as a consumer.
4. Outline the societal responsibilities of marketers and examine ways both marketers and consumers are able to advocate for and promote change.


Overview of Learning Activities

This course will include a combination of learning activities which may include lectures to deliver core knowledge and frameworks underpinning the course, class discussion and presentations. Knowledge will also be facilitated through the supplementary readings and case examples.


Overview of Learning Resources

Various learning resources are available through myRMIT/Blackboard which may include lecture slides, assessment information and links to relevant websites. Given the contemporary nature of this course, instead of a textbook, we will use a range of readings and materials from both academic and industry sources.
These materials are required reading and you are expected to undertake the reading prior to class and be prepared to contribute to class discussions.


Overview of Assessment

Assessment Task 1: 30%
Linked CLOs: 1,2,3

Assessment Task 2: 30%
Linked CLOs: 1,2,3

Assessment Task 3: 40%
Linked CLOs: 1,2,3,4