Course Title: Visual Communication for Fashion

Part A: Course Overview

Course Title: Visual Communication for Fashion

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022

Course Coordinator: Gareth Kershaw

Course Coordinator Phone: +61 3 99259255

Course Coordinator Email:

Course Coordinator Location: 511.01.01

Course Coordinator Availability: email for appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

You should be able to demonstrate the required computer aided design skills and knowledge before you start this course

Course Description

In this course you will explore contemporary visual design development and the use of technology in digital communication.


You will develop an independent and self-directed approach while investigating the development of an online presence that aims to reflect your personal aesthetic as well as your brand identity.


You will develop a graphic documentation of your creative practice in the format of a print magazine, which effectively demonstrates your creative practice using digital media and other technologies.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning capabilities:


  • Apply logical and critical thinking in resolving a range of applied design and technology issues in a fashion context.
  • Conceptualise, integrate and organise information in order to resolve complex issues related to fashion product development, design and technology.

Upon successful completion of this course, you will be able to:


  1. Apply digital design technology to produce visual outputs that effectively communicate your creative aesthetic.
  2. Analyse standard and dedicated software programs and integrate their use in a fashion context.
  3. Resolve complex digital and visual communication issues in relation to a digital portfolio.
  4. Investigate and develop a professional online presence.

Overview of Learning Activities

You will produce an individual visual portfolio that promotes their skills, their personal brand and design aesthetic, career aspirations and market readiness. The portfolio might utilise multimedia.

Classes will be conducted in an online and blended environment that may include computer lab workshops, and may include at various times a guest lecture.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for [discipline] students.  The Library has produced a subject guide that includes quality online and print resources for your studies.

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. You will be assessed on your ability to communicate your ideas through design research and self initiated, learner-directed investigation.

Assessment may include:

Task 1: (20%) Research & Brand story.

CLO: 1


Task 2: (30%) Concept Development: Website & Look-book.

CLO: 2


Task 3: (50%) Brand Activation: Final Website, Look-Book & Application.

CLO: 3, 4

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures: