Course Title: Fashion eCommerce
Part A: Course Overview
Course Title: Fashion eCommerce
Credit Points: 12.00
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus.
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
350H Fashion & Textiles
Sem 2 2021,
Sem 1 2022
Course Coordinator: Dr Stephen Wigley
Course Coordinator Phone: +61 3 9925 9548
Course Coordinator Email: firstname.lastname@example.org
Course Coordinator Location: B511 L02 R007
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Required Prior Study
Successful completion of BUSM 4789 Introduction to Fashion Enterprise or MKTG1442 Introduction to Fashion Retailing.
Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.
This course introduces you to the knowledge and skills required to manage Fashion eCommerce and Online Retail Businesses. You will evaluate business models and archetypes to propose and develop an online fashion business. You will apply eCommerce principles to merchandise products on a web-based platform. You will learn commercial skills such as trading online, reporting and analytics, marketplaces and customer service. You will work with others to demonstrate an ability to manage agency and internal relationships.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
In this course you will develop the following program learning outcomes:
PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.
PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.
PLO4: Communicate using a range of formats and strategies to diverse audiences within and external to the fashion enterprise field.
PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
CLO1: Apply knowledge of fashion eCommerce theory.
CLO 2: Analyse and evaluate eCommerce business models within the global fashion business environment.
CLO 3: Identify the challenges and opportunities within global fashion eCommerce markets to develop competitive management strategies.
CLO 4: Apply fashion eCommerce principles to the creative and commercial development of a practical fashion eCommerce plan for apparel brands.
Overview of Learning Activities
Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
RMIT Library provides extensive resources for fashion and textiles students.
Search the library and consult the Fashion and Textiles Subject Guides for more information.
The library also provides guides on academic referencing and assistance is available via phone, chat and email.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment Task 1: eCommerce quiz (20%), CLO 1
Assessment Task 2: eCommerce business model analysis (30%), CLOs 2 & 3
Assessment Task 3: eCommerce strategy (50%), CLOs 3 & 4
Feedback will be given on all assessment tasks.
If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.