Course Title: Fashion Design Persona Project

Part A: Course Overview

Course Title: Fashion Design Persona Project

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2020,
Sem 1 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023

Course Coordinator: Tarryn Handcock & Laura Banfield

Course Coordinator Phone: Contact via Email

Course Coordinator Email: &

Course Coordinator Location: Brunswick campus

Course Coordinator Availability: Office hours 9:00 am to 5:00 pm

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of GRAP2833 Fashion Design Partnered Project.

Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.


Note: it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.

For your information go to RMIT Course Requisites webpage.

Course Description

In this course, you will undertake a design project in which you will apply your knowledge and skill to a specific brief. You will explore key fashion topics and ideas through design practice. Themes centre on fashion ideals: market, context, function or performance, developed through the creation of project outcomes that align potential audiences, their expectations and functional or technical requirements to fashion contexts and related design approaches and techniques. The learning activities and assessments allows students to experience and test specialist fashion practices.

The project offerings are based on different concepts, techniques, or genres of fashion design practice and include aspects of research, design development, communication and making experimental samples. Project outcomes are developed in response to specifically directed briefs and emerging design strategies.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO 2: Develop conceptual, technical, creative and communication skills to deepen and consolidate knowledge of fashion design.

PLO 3: Apply fashion design knowledge and skills to identify and creatively respond to contemporary issues in local and global practice.

PLO 4: Critically analyse, synthesise and reflect on fashion design knowledge and techniques, in local and global practices.

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Develop and engage efficient and professional working practices in order to plan, produce and deliver fashion project results.    

CLO 2: Apply conceptual, critical or creative thinking as well as advancing theoretical and technical knowledge to inform innovative design proposals and solutions to specifically directed project briefs.   

CLO 3: Critically reflect on individual design practice, analysing research within a broader global context.

CLO 4: Fluently articulate and communicate ideas, arguments and rationale to effectively present design proposals and solutions. 

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to explore design, investigate, analyse and understand fashion practice.

Delivery may be online or on-campus as directed.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning, creative practice, and professional competencies.

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.


Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment Task 1: Workshops Journal (30%) 
CLO 2, CLO3 and CLO4 

Assessment Task 2: Design Project [Persona Journal and Prototypes] (50%), 
CLO 1, CLO 2, CLO 3 and CLO 4 

Assessment Task 3: Fashion Communication (20%), 
CLO 1 and CLO 4 

Feedback will be given on all assessment tasks.


If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.