Course Title: Visualising and Communicating Insights in Business

Part A: Course Overview

Course Title: Visualising and Communicating Insights in Business

Credit Points: 12.00


Course Coordinator: Dr Yee Ling Boo

Course Coordinator Phone: +61 3 9925 5694

Course Coordinator Email: yeeling.boo@rmit.edu.au

Course Coordinator Location: Melbourne City Campus

Course Coordinator Availability: By appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.


Course Description

Data visualisation and its communication are increasingly important in business analytics. The design of effective visualisations that communicate business insights extracted from data can support stakeholders for data-driven business decision-making. Understanding and evaluating different types of data is critical in determining the appropriate types of techniques for creating visualisation. You will learn how to develop different types of visualisations from various data sources and craft your narrative for stakeholders’ needs based on insights extracted from the visualisations.


Objectives/Learning Outcomes/Capability Development

This course contributes to the following Program Learning Outcomes for GC193 Graduate Certificate in Business Analytics:

  • PLO 1
  • PLO 2
  • PLO 3
  • PLO 4


On successful completion of this course, you will be able to:

  1. Apply concepts, best practices and ethical guidelines related to data visualisation and storytelling and propose appropriate visualisation techniques for synthesised data from multiple sources
  2. Design insightful and engaging visualisations and craft evidence-based narratives to meet the needs and requirements of target audience.
  3. Justify the selection of the appropriate visualisation techniques for different varieties of data.
  4. Critically analyse and evaluate different data visualisations and storytelling techniques that effectively visualise and communicate data in hand.


Overview of Learning Activities

This course uses highly structured learning activities to guide your learning process and prepare you for your assessments. The activities are a combination of individual, peer-supported and facilitator-guided activities, and where possible project-led, with opportunities for feedback throughout.

Authentic and industry-relevant learning is critical to this course and you will be encouraged to critically compare and contrast what is happening in your context and in industry, and to use your insights.

Social learning is another important component and you are expected to participate in class and group activities, share drafts of work and resources and give and receive peer feedback. You will be expected to work efficiently and effectively with others to achieve outcomes greater than those that you might have achieved alone.

Above all, the learning activities are designed to maximise the likelihood that you will not only understand the course learning resources but also apply that learning to improving your own practice, for example by producing real-world artefacts and engaging in scenarios and case studies.


Overview of Learning Resources

Each learning activity contains the core resources, such as videos, podcasts, readings, templates, articles, industry tools and/or communities that you need to complete that activity, or links to those resources.

Additional learning resources designed into the course, will be clearly marked as supplemental. If your course teaching team finds additional resources during course delivery which they think can support or be of interest to the class cohort, these will be made available as required during the teaching period.

In your class environment, besides your learning activities you will also find:

  • All assessment briefs.
  • A course information page with a study schedule.
  • Various communication tools to facilitate collaboration with your peers and facilitators, and to share information.


Learning Resources are also available online through  RMIT Library databases, subject guides, and other facilities. Assistance with referencing, study support, finding computers and study spaces is available at the RMIT library Study website. If you require assistance with the RMIT library facilities contact Ask the Library.


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

 

Assessment Task 1: Reflective Journal

Find a case with a misleading visualisation, identify and critique the issues and provide suggestions on how to improve the visualisation that could accurately and effectively deliver insights.

Weight: 30%

Linked CLOs: 1, 4,

 

Assessment Task 2: Developing data visualisations

Given a problem data set (e.g. financial and operational showing customer data), blend or synthesise two data sets, design and develop insightful and engaging data visualisations that could be in the form of static, dynamic and/or interactive with appropriate tool.

Weight: 40%

Linked CLOs: 2, 3, 4,

 

Assessment Task 3: Storytelling via vodcast or narrated video.

Present the data visualisations from Assessment Task 2 to a company executive audience with appropriate business acumen and storytelling techniques.

Weight: 30%

Linked CLOs: 1, 3, 4,