Ms Gill Walker

Position

Casual Professional

School /
Work Unit

Media and Communications

Contact Details

No Phone

Location

City campus

College/Portfolio

College of Design and Social Context

Qualifications

B. Fine Arts (Otago) M.A. Advertising (RMIT), AFAIM, AAMI, CPM

Teaching/Work responsibilities

Lecturer in Advertising Campaigns

Experience and Research Interests

Gill has over 15 years experience in the advertising industry. Currently the Manager of the Australian Federation of Advertising (AFA) in Victoria, Gill has also been the Managing Director of S&H Australia and performed senior roles at McCann Erickson Australia & New Zealand.

Her experience includes working with clients such as Unilever, Nestle, Brother Office Equipment, Holden NZ, Australian Dairy Corporation, Meat & Livestock Australia, Pfizer, Smith & Nephew and Glaxo SmithKline Beecham.

Gill completed a Masters of Advertising at RMIT University during which she studied ageism in Australian advertising. Researching over 3,500 magazine advertisements and conducting focus groups with older audiences, it became clear there was a real need for marketing communications to understand and appreciated the needs of the older market.

In 2003 Gill formed Evergreen Marketing Communications, a specialist agency providing solutions for effective communication with the mature market. Evergreen is currently developing a series of workshops for South Cross Broadcasting and producing a series of television commercials for the Positive Ageing Foundation promoting their endorsement program Experience +.

Gill can be contacted at 03 9855 1447, or gill@evergreenmc.com.au or visit www.evergreenmc.com.au for more information about advertising to the mature market.

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LINKS

Advertising: Graduate programs home

Advertising: Graduate programs Staff