17 September 2015

RMIT Design Market wows city shoppers

Daniel Curtis from Rustic Electrics

Daniel Curtis from Rustic Electrics, image courtesy of Melbourne Central.

Handmade dog leads, lights made from old metal boxes and craft jewellery were just some of the highlights at our Design Market which took over Link Bridge between Melbourne Central and the Emporium on Saturday 29 August.

Entrepreneurial RMIT student and graduate retailers used the Design Market to test their retail concepts as part of the Shop the City event that attracted over 180,000 people to Melbourne Central.

Students got invaluable exposure for their brands and business ideas with the Design Market also doubling as a testing ground for pop-up opportunities in the retail space of the New Academic Street (NAS) once completed.

“The RMIT Design Market was a great way for students to test the pop-up store concept—what type of products sell well, what price points shift, what’s the wow factor that encourages people to stop at their stall, which is really useful information to feed back into the NAS retail areas and how we can engage with students to help boost their businesses,” said Jeremy Elia, Director of the NAS Project.

“The pop-up store element of NAS will allow students to apply for space and trial their products in a live retail environment like the Design Market.

“For any entrepreneur it’s tough to find prime retail space, let alone in the CBD, but RMIT is giving students the opportunity to claim space in the heart of the city through NAS.”

Businesses featured at the RMIT Design Market included: Craftsman Chin, Sweets with Friands, Blksmth Apparel, Rustic Electric, KITSU, Cint Clare, ARK & Co., The Willowy, Poisonous Paper, Innuendo, Eubi Chargers, Elite Eleven, Get Your Goat Longboards, Hayley Lauren Designs, Lesign, Mamahuhu, Greening RMIT, Mister Hound and Te Claire. Go to the RMIT Facebook page to see the Design Market gallery.

The next Design Market at Melbourne Central is Tuesday 1 December 2015, just in time for the Christmas shopping blitz; apply now by filling out the application form.

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