Business Analytics

Track Description

Business analytics of refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning (Wikipedia definition of business analytics). IBM notes that “2.5 quintillion bytes of data are created every day…” and IDC estimates that “the market for big data technology and services will grow at an annual rate of nearly 40 percent to reach $16.9 billion by 2015.”, see Why IBM is adding Vivisimo to its analytics roster .

As the rise and rise of Business analytics continues there is much focus on the foundations and scaffolding that Information Systems provides to Analytics. Although the field of business analytics came to life through IT (because IT has led to a growing production of information and data) and depends heavily on IT (because organizations rely on IT applications to filter, aggregate, and analyze their data and information), the value-add of the insights unlocked by the analytics depend on the skills, knowledge and approaches of information systems. Hence the increasing awareness of the opportunities and challenges of “big data” and the mass adoption of social media presented many new opportunities for Information Systems to add strategic value and competitive advantage.

Relevant Topics

Topics of interest include, but are not limited to:

  • Business Analytics strategy and governance
  • Business Analytics maturity models
  • Business Analytics success factors
  • Emerging trends: social media and Business Analytics, big data
  • Data warehousing
  • Data quality
  • Data visualisation
  • Applications of Business Analytics, including customer relationship management and business performance management

Track Chairs and Contact Details

Professsor Graeme Shanks, The University of Melbourne, Australia (

Professsor Andrew Burton-Jones, The University of Queensland, Australia (

Professsor Dineli Mather, Deakin University, Australia (

See also…

School of Business IT and Logistics
The School of Business IT and Logistics provides high quality technical and professional education in: Business Information and Communications Technology, in Information Management and Librarianship and in Logistics and Supply Chain Management education within a comprehensive business context – ensuring the employability of its graduates.