Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: VART6213C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Billabong QLD

Program: C4219 - Certificate IV in Fashion and Textiles Merchandising

Course Contact: Katrina Rose

Course Contact Phone: 9925 9138

Course Contact Email: katrina.rose@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kim Spirdonoff

kim.spirdonoff@rmit.edu.au

 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

GRAP5226C Preliminary design concepts and GRAP5228C Contemporary fashion influences

Course Description

This course covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts

Element:

1.  Interpret design brief

Performance Criteria:

1.1 Key requirements for design concept are identified
1.2 Impact of target market on the design process are identified

Element:

2. Develop inspiration board

Performance Criteria:

2.1 sources of design ideas are identified
2.2 Principles of design are applied to inspirational development
2.3 Inspirational items are collected and collated for presentation
2.4 Inspirational board is developed to communicate sources of inspiration
2.5 Inspiration board is reviewed against design brief

Element:

3. Develop story board to meet design brief

Performance Criteria:

3.1 Key elements of story board are identified
3.2 garment concepts are developed based on design brief and inspiration board
3.3 suitable fabrics and colour palette are selected
3.4 storyboard is produced to reflect design brief

Element:

4. Present design tools

Performance Criteria:

4.1 Design tools are used to communicated concepts based o the design brief
4.2 Feedback is sought on design concept and modifications made as required 

Element:

5. Sell design concepts

Performance Criteria:

5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts
5.2 Benefits and features of design concepts are explained and promoted
5.3 design concepts are linked to design brief
5.4 Presentation skills are used to sell design concepts
5.5 feedback and questions are invited and responded to appropriately
5.6 Commitment to design concept or further development is sought and confirmed as appropriate


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

A variety of activities, both individual and in groups will be used to help you achieve the learning objectives as specified above. Library, Internet, Magazine and International and Local Retail/Brand Research. Presentations and tutorials will form the basis of learning activities


Teaching Schedule

 

Week Session – Topic
Learning Activity ELEMENT
Performance Criteria
Week 1 Outline of the semester.
Seams & stitching: theory and explanation of Assignment 3 1. Interpret Design Brief – 1.1
Week 2 Students to Work on Assignment 3: Seams & stitching
1. Describe features of fashion industry communication – 1.1
Week 3 Students to Work on Assignment 3: Seams & stitching
1. Describe features of fashion industry communication – 1.1
Week 4 Assignment 3 due

Assignment 4 introduced
Assignment 4: Groups to start trend research 1. Describe features of fashion industry communication – 1.1, 1.2
Week 5 Assignment 4 introduced
Assignment 4: Groups to start trend research
1. Describe features of fashion industry communication – 1.1, 1.2

Week 6 Assignment 4: Groups to present their findings: theme defined 1. Describe features of fashion industry communication – 1.1, 1.2

Week 7 Moodboard Workshop – Theory & demonstration
Assignment 4: Groups to brainstorm for Moodboard 2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5
Week 8 Assignment 4: Groups to present their Moodboards 2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5

Week 9 Assignment 4: Groups to present first drafts of range/Industry Speaker
2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5
3. Develop story board to meet design brief - 3.1, 3.2, 3.3, 3.4
Week 10 Assignment 4: Groups to work on range
2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5
3. Develop story board to meet design brief - 3.1, 3.2, 3.3, 3.4
Week 11 Assignment 4: Groups to work on range
2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5
3. Develop story board to meet design brief - 3.1, 3.2, 3.3, 3.4
Week 12 Storyboard Workshop – Theory & demonstration
Assignment 4: Groups to present final range
2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5
3. Develop story board to meet design brief - 3.1, 3.2, 3.3, 3.4
4. Present design tools - 4.1, 4.2
Week 13 Produce: Story Workshop - story board 2. Develop Inspiration Board – 2.1, 2.2, 2.3, 2.4, 2.5
3. Develop story board to meet design brief - 3.1, 3.2, 3.3, 3.4
Week 14 Presentation: Presentation workshop 5 Sell Design Concept: 5.1; 5.2, 5.3; 5.4, 5.5

Week 15 Presentation: Presentation workshop 5 Sell Design Concept: 5.1; 5.2, 5.3; 5.4, 5.6


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment will be based on a research assignment, and an oral presentation to industry which includes preparation of story boards and a theory document


Assessment Tasks

 

Visual Diary
Assessment 1: Research - 40%
Assessment 2: Produce - 60%

Boards and Oral presentation:
Assessment 1: Produce a Mood board - 20%
Assessment 2: Produce a Story board - 40%
Assessment 3: Produce a Fabric board - 10%
Assessment 4: Presentation: - 10%
Assessment 5: Peer assessment - 20%


Assessment Matrix

Course Overview: Access Course Overview