Course Title: Market and promote optical products and services

Part A: Course Overview

Program: C4318 Certificate IV in Optical Dispensing

Course Title: Market and promote optical products and services

Portfolio: SEH Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


155T Vocational Health and Sciences

Distance / Correspondence or Face-to-Face or Internet or Workplace

Term1 2013,
Term1 2015

Course Contact: Jade Cusworth

Course Contact Phone: +61 3 9925 8382

Course Contact Email:

Course Description

This course describes the skills and knowledge required to promote and market optical products and services

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

HLTOPD405C Market and promote optical products and services


1. Analyse market information

2. Develop marketing strategies

3. Employ marketing strategies

4. Evaluate marketing strategies

Learning Outcomes

Overview of Assessment

Assessment may consist of examinations, quizzes, practical demonstration, work based assessment or simulation, assignments and submission of your learning and assessment guide (workplace evidence portfolio).