Course Title: Market goods and services internationally

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: MKTG7895C

Course Title: Market goods and services internationally

School: 650T Vocational Business Education

Campus: City Campus

Program: C4359 - Certificate IV in International Trade

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Doug Bell

doug.bell@rmit.edu.au

 

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to market goods and services internationally in line with the organisation’s marketing plan and marketing strategy for a specified international target market.

It applies to individuals with a broad knowledge of marketing who contribute well-developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They provide leadership and guidance to others and have limited responsibility for the output of others.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG416 Market goods and services internationally

Element:

1. Select appropriate marketing activities

Performance Criteria:

1.1 Access marketing plan and marketing strategy for specific international target market 1.2 Seek clarification as required, to interpret marketing plan and marketing strategy 1.3 Develop a potential range of marketing activities 1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken 1.5 Seek and obtain assistance as required, to select appropriate marketing activities 1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

Element:

2. Implement international marketing activities

Performance Criteria:

2.1 Prioritise marketing activities and obtain resources for their implementation 2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a self-managed team to ensure success of marketing strategies 2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements 2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets 2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

Element:

3. Monitor and review marketing performance

Performance Criteria:

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required 3.2 Analyse over-performance against targets for trends, and set new targets 3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance 3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes 3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing 3.6 Analyse changes in market phenomena for new business opportunities


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to market goods and services internationally in line with the organisation’s marketing plan and marketing strategy for a specified international target market.


Details of Learning Activities

A range of in class activities, workshops and case studies are included in the learning activities for this course.


Teaching Schedule

Week NumberDateTopic
1 4th July

Teacher, student introductions

Assessments and Feedback

Orientation programme.

Role of Marketing in international business

Workshop
2 11th July

Research basics.

Information collection

Data collection

Library session. Do practical.

Assessment One. – Brief, Teams.

Working in teams.

3 18th July 

Understand the market. First step

Situation analysis – PESTE

What to look for.

Result: what positives can we use, what negatives must we deal with or avoid?

Workshop  -case study

 

425th July

Understand the market. Second Step

Market Analysis

Sales trends (what, when, where, how)

Distribution channels.

Competition (who)

Consumers (why – what do they want?) Include brand awareness, image, position.

Result: What opportunities, who are we fighting, what do we offer, how do we reach the customer.

Workshop  -case study

51st August Outcomes – Key issues

SWOT Analysis.

Making it work. Turning the Key issues into a SWOT

Discuss examples

6

 8th August

  Assessment One Workshop
715th August 

Marketing Strategies 101.

Process: environment/SWOT/plan/strategy

From the SWOT to The Four P’s.      

Product

Case Study

 822nd August 

Place

Price

Case Study

 

  29th August 

Mid Semester Break

9 5th September

 Place

Price

Case Study

10 12th September Pitstop presentations.
1119th September 

Implementation and Monitoring

Assessment Workshop (Revision)

1226th September Assessment Workshop. Free time. 
133rd October 

Assessment Three

Workshop

14 10th October 

Assessment Three in class.

1517th OctoberResubmissions
16 24th September Student counselling and feedback.


This course is co-delivered and co-assessed with MKTG7894C Research International Markets


Learning Resources

Prescribed Texts


References


Other Resources

Students will be provided with appropriate resources throughout the semester.


Overview of Assessment

This course is co-delivered and co-assessed with MKTG7894C Research International Markets

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • implement TWO culturally appropriate marketing and promotional activities
  • monitor market performance
  • identify and make improvements to marketing activities and strategies.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • identify and describe key provisions of relevant legislation, codes of practice and national standards that affect business operations
  • discuss organisational client relationship strategy
  • analyse marketing concepts, principles and strategies
  • analyse evaluation and monitoring principles and strategies.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co-delivered and co-assessed with MKTG7894C Research International Markets. Students must complete all three assessment tasks to be deemed competent.

Assessment Task 1 – Research the market
Date handed out: Week 2
Date and time due: Week 6 
Group or Individual: Group, maximum 3 students

Purpose:
The purpose of this assessment is for the student to demonstrate the skills needed to use various resources to research an international market for its business potential. This work will be used to develop the strategies discussed in Assessment Two.

Requirements:
Students are to select a product or service, and an international market from a list provided, identify appropriate resources to research the category in that market and write a report that addresses various criteria as listed in the detailed brief. The report should not exceed 3000 words, excluding tables, graphs and visuals.
This work will be used to develop the strategies discussed in Assessment Two.

Assessment Task 2 – A Launch Strategy
Date handed out: Week 7
Date and time due: Week 12
Group or Individual: Group, maximum three students..

Purpose:
The purpose of this assessment is for students to apply their knowledge of strategies and process to a ‘live’ product or service launching into a real market.

Requirements:Students are to develop the marketing strategies needed to launch their chosen product or service into their chosen market. A basic Implementation and monitoring plan is also required. A  document of between 3000 and 4000 words is required. 
Each team is also required to make an eight to ten minute presentation, using visuals, in Week 10 – a ‘Pit Stop’ that details the work completed, the plans and responsibilities for the remaining work.

Assessment Task 3 – The Quiz
Date handed out: Week 12
Date and time due: Week 14
Group or Individual: Individual

 

Purpose:

The purpose of this assessment is for students to demonstrate that they understand the various theories and processes involved in marketing new products in other countries. 

Requirements:

Each team will participate in a discussion with the teacher about their two assessments, answering questions and explaining elements the teacher chooses. This means students will have to be familiar with all the content of the assessments, not just the sections they contributed.  Students will be graded individually.

 

 


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment

Other Information

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.


Adjustments to Assessment:
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

Course Overview: Access Course Overview