Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: COMM5966C

Course Title: Make a presentation

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Chris Lee

Phone: 99255471

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation


1 Prepare a presentation

Performance Criteria:

1.1. Plan and document presentation approach and intended outcomes

1.2. Choose presentation strategies , format and delivery methods  that match the characteristics  of the target audience, location, resources and personnel needed

1.3. Select presentation aids , materials  and techniques  that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas

1.4. Brief others involved in the presentation on their roles/responsibilities within the presentation

1.5. Select techniques to evaluate presentation effectiveness 


2 Deliver a presentation

Performance Criteria:

2.1. Explain and discuss desired outcomes of the presentation with the target audience

2.2. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas

2.3. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes

2.4. Use persuasive communication techniques to secure audience interest

2.5. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences

2.6. Summarise key concepts and ideas at strategic points to facilitate participant understanding


3 Review the presentation

Performance Criteria:

3.1. Implement techniques to review the effectiveness  of the presentation

3.2. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation

3.3. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Details of Learning Activities


A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.


Teaching Schedule



Week Commencing




4 Jul

Introduction to the course (Overview of marketing)



11 Jul

The External marketing environment



18 Jul

Product concepts (Goods & Services)



25 Jul

Pricing Concepts



1 Aug


(marketing channel decisions)



8 Aug

Promotions mix



15 Aug

Segmentation, Targeting & Positioning







22 Aug

Student Consultation session

(Assessment Task 1)

Assessment Task 1 due

28 Aug. Sun. 11.59pm 


29 Aug to

4 Sep

Mid-Semester Break



5 Sep

Make a presentation#1 Theory



12 Sep

Make a presentation#2 Theory



19 Sep

Make a presentation#3 Theory



26 Sep

Preparation for ‘The Great Debate’ (Assessment Task 2)



3 Oct

The Great Debate

(Mandatory assessment 2)

Assessment Task 2 due week 13


10 Oct

Preparation for ‘The Big Presentation’



17 Oct

The Big Presentation

(Mandatory assessment 3)

Assessment Task 3 due week 15


24 Oct

Feedback and Resubmissions





Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

This course is co-delivered and co-assessed with MKTG7904C Build Client Relationships and Networks

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:
    - effective presentation strategies and communication principles
    - aids and materials to support the presentation
  • select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • identify information collection methods that will support review and feedback of presentations
  • identify regulatory and organisational obligations and requirements relevant to presentations
  • describe the principles of effective communication
  • describe the range of presentation aids and materials available to support presentations.


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

Assessment Tasks


Assessment Task 1 – Research answers to set marketing activities

Date handed out: Week 1

Date and time due: Week 8 (28 Aug.2016: Sun.11.59pm.)

Group or Individual: Individual submission of 2 out of 6 activities completed as a group of max 3 students.

Purpose:This assignment will allow you to demonstrate an understanding of how to evaluate each component of the marketing mix, determine marketing mix for specific markets and monitor and adjust marketing mix.

Requirements: You will undertake a set of activities in class as groups of 3 students. Each student in the group will take responsibility for completion and submission of 2 unique activities for that group.  As a group students will be required to research answers to a set of activities which analyses components of the marketing mix.. Maximum word limit for each question is 500 words. Only include key points. Each activity/exercise must have it’s own reference section. Include a reference page.


Assessment Task 2 – The Great Debate

Date handed out:  Week 2

Date and time due: Week 13 (During class time.)

Group or Individual: Groups of no more than 3 persons.                    

Purpose: This assignment is to demonstrate your ability to prepare an argument in support of a case and to listen and respond to counter-arguments. This will provide students valuable preparation, organization and listening skills as well as public presentation experience.

Requirements: This assessment requires students to participate in a formal debate as part of a three-member team. Students will be assessed individually and are required to upload their notes with the RMIT assessment cover sheet and also provide a hard copy of the notes to the class teacher before the debate.

Important – This assessment will only take place in class in week 13. All students must be present on that day to participate and receive a grade.

Details of Assessment: The recognised rules of debating will apply. Each speaker will present between 3 and 4 minutes. As in formal debates, each speaker will have a specific role to fill. The teams and topics will be decided in week 9,10 and 11.


Assessment Task 3 – The Big Presentation

Date handed out:  Week 12

Date and time due: Week 15

Group or Individual: This assignment is to be completed individually.                         

Purpose: This assignment will allow students to demonstrate their presentation skills. This will provide students valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.

Requirements: Students will be required to make a presentation between 8 to 10 minutes on a given topic or a topic of their choice.

Students will be assessed individually and are required to upload their notes with the RMIT assessment cover sheet and also provide a hard copy of the notes to the class teacher before the presentation.




Assessment Matrix

Marking Guide (Competency):

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Marking Guide (Grading)

After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment

Other Information


Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information:
Form to use:

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment:
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information:;ID=7usdbki1fjf31

Course Overview: Access Course Overview