Course Title: Develop self as artist

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: BUSM8780C

Course Title: Develop self as artist

School: 340T Art

Campus: City Campus

Program: C4370 - Certificate IV in Visual Arts

Course Contact: Jennifer Mills

Course Contact Phone: +61 3 9925 4472

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop skills and knowledge required to develop the technical and conceptual skills required to work in any area of arts practice. This course identifies opportunities to assist in developing you as an artist.

This course is clustered (delivered and assessed in conjunction with) with CUAIND302 Plan a career in the creative arts industry

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPPR404 Develop self as artist


1. Refine arts practice skills

Performance Criteria:

1.1 Plan strategies to improve own arts practice skills

1.2  Identify and use relevant practice, feedback, discussion and evaluation opportunities to continuously improve own technical and creative skills

1.3 Identify and use relevant sources of information to keep up-to-date with industry trends and issues

1.4 Identify and use a range of opportunities to develop own arts practice



2. Develop own style or voice in arts practice

Performance Criteria:

2.1 Explore a range of creative thinking techniques to generate ideas and integrate them into own arts practice

2.2 Discuss ideas with relevant people and apply knowledge gained to inform own practice

2.3 Use practice time to experiment safely and sustainably with new ideas in a range of genres and interpretations

2.4 Study the work of others to stimulate own conceptual and technical skills and consider intellectual property implications

2.5 Explore and use technology where appropriate to expand own practice


3. Evaluate own work

Performance Criteria:

3.1 Seek and apply constructive feedback from relevant people to improve own work

3.2 Evaluate work against planned strategy for developing own arts practice

3.3 Identify place of own work in relation to other artists in own area of practice

3.4 Adjust processes, techniques and practice as necessary to improve technical, conceptual and commercial outcomes


4. Pursue work opportunities

Performance Criteria:

4.1 Identify and review sources of information on work opportunities

4.2 Identify and access industry networks and events to generate work opportunities

4.3 Develop and distribute promotional material about self as required

Learning Outcomes

On successful completion of this course, you will be able to:

  • Acquired network and industry resources
  • An awareness of a range of professional opportunities and career relationships in the arts industry
  • Develop substantiated positions to support professional practice.

In this course you will develop the following program capabilities:

  • A professional rapport with industry
  • Experimenting with technology and techniques
  • Expanded knowledge of the arts industry.

Details of Learning Activities

In this course you will engage in a range of practical learning activities such as formulating a business plan and participating in a group presentation. . Some of your learning will be collaborative, however at other times you will be expected to engage in your own independent learning.

Some of the learning activities include: 

  • class exercises to review discussions/lectures
  • analysis/critique of relevant reading material
  • group projects
  • peer learning
  • group discussion
  • research
  • group activities/projects. 

Teaching Schedule

 Week  Class content  Assessment task due 
 1 Certificate IV Orientation  
Introduction to Arts Industry, Overview and Assessment  
 Business plan /Mission statement  
 Goal setting/ Time Management  
 Present position analysis / SWOT analysis  
Development of strategic conclusions/ Review Business aims and goals   
Key success/Factors / external analysis / Internal analysis  
Galleries and displays  
The group show task- development   
10 The group show task- development  
  Mid Semester Break  
11 The group show task- development  
12 Class Presentation - AT2 The Group Show

Class Presentation - AT2 The Group Show


13 Class Presentation - AT2 The Group Show Class Presentation - AT2 The Group Show
14 The Marketing Plan  
15 The Operations Plan  
16 The Financial Plan  
17 No Class (day prior to Melbourne Cup)  
18 Personal business plan development  
19 Personal business plan development Submission of AT1 The Business Plan

Note: While all course content in this schedule will be covered, the weekly order may change depending on class needs and availability of speakers and resources.

Learning Resources

Prescribed Texts


Other Resources

If student doesn’t have a PC, a computer in the library can be used.

Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through completion of a body of work that demonstrates concept development, understanding of materials and adhering to the guidelines of working in a studio.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Assessment Tasks

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.   There are two assessment task you must complete satisfactory in order to be deemed competent for this course.    The assessment tasks are:   1.  Formulate an Arts Business Plan which relates to your arts practice.   The Business Plan will consist of the following sections which need to be researched and written up for your arts business:

  • The Mission/Vision Statement
  • Core Business Statement
  • External Analysis (to be done each type of work one is involved in)
  • Internal Analysis
  • Present Position Analysis
  • The Marketing Plan
DUE DATE: Task 1 will be issued in Week 2.The task consists of developing a Business Plan for an Arts Business of the student’s choosing and which is relevant to the student’s particular art practice. The Business Plan will be submitted in week 19 (November 25)   2. Group presentation which includes 3 tasks:
  • The group show talk
  • Research stage
  • Presentation
  • The individual task document
DUE DATE: The Presentations will be held over weeks 12 and 13. Each group will submit the written financial forecast and the “individual tasks” document on the day of the presentation.  

You will be deemed competent achieved or not yet competent for this course.

Results that apply to this course are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Manager.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:


Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.;ID=x3ddsmsrwa1hz



Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Assessment Feedback: 

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.


Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.


Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.;ID=kehn9bz22r41


Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

 Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.;ID=az8fl470ucg41

Course Overview: Access Course Overview