Course Title: Work effectively in the creative arts industry

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GEDU6105C

Course Title: Work effectively in the creative arts industry

School: 340T Art

Campus: City Campus

Program: C4370 - Certificate IV in Visual Arts

Course Contact: Jennifer Mills

Course Contact Phone: +61 3 9925 4472

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to identify and evaluate career opportunities in the creative arts industry, including personal skills analysis and portfolio development.  This course is delivered in conjunction with CUAPPR404 Develop self as artist and CUAPRP304 Participate in collaborative creative projects.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAIND301 Work effectively in the creative arts industry


1. Maintain currency of own industry knowledge

Performance Criteria:

1.1 Identify trends in the industry using appropriate sources of information

1.2 Identify likely effects of industry trends on own work practices

1.3 In consultation with relevant personnel, identify and pursue learning opportunities to develop own skills and take advantage of trends and emerging technologies


2. Establish effective contractual relationships

Performance Criteria:

2.1 Establish effective contractual relationships 2.2 Share information and ideas with others in ways that engender goodwill, trust and respect 2.3 Use effective negotiation techniques to identify solutions to issues 2.4 Discuss, confirm and formally document agreements and contracts with relevant personnel 2.5 Maintain contractual relationships through regular contact and effective communication


3. Complete work tasks effectively

Performance Criteria:

3.1 Demonstrate a positive personal work ethic 3.2 Negotiate and agree on prioritised work tasks and established deadlines with relevant personnel 3.3 Identify and plan for factors that may affect the completion of work tasks within deadlines 3.4 Complete work tasks within deadlines taking into account organisational and regulatory requirements 3.5 Observe copyright and intellectual property obligations when using material downloaded from the internet 3.6 Follow procedures to minimise the impact of work activities on the environment 3.7 Seek feedback on own work performance from relevant personnel and adjust in order to improve work practices

Learning Outcomes

On successful completion of this unit, you will have evidence of the ability to: develop a career plan, develop a skills portfolio and write a personal résumé.

Details of Learning Activities

In this course, you learn through:

1.  In-class activities:

·         lectures

·         teacher directed group activities/projects

·         class exercises to review discussions/lectures

·         peer teaching and class presentations

·         group discussion


2. Out-of-class activities include:

·         practical exercises

·         reading articles and excerpts

·         preparing for discussion/presentations

·         project work

·         independent research

You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research.

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources.

As this course is clustered with Develop self as artist some of the class contents may apply more to the other subject than to this one.


Course content

Task / Assessment due dates



Introduction to course:
learning outcomes
assessment criteria
course requirements

What is an Art’s Business? Presentation of Task 3 -The Business Plan

Task 3 given out





Business Plan overview

Mission statement developed

Presentation of task 1 - Business Proposal and Mission Statement

Task 1 given out




Goal Setting

Time management





Present position analysis

SWOT analysis

Task 1 handed in

1.1,1.2, 1.3

3.3, 3.7


Development of strategic conclusions






Review Business aims and goals

Key success factors

External analysis

Internal analysis


1.1, 1.2, 1.3



Galleries and displays

Presentation of Brief 2- The group Presentation

Task 2 given out

1.1, 1.2




Development of the group presentation – research done in computer lab and also personal out of class research


1.1, 1.2, 1.3




The Group Presentations 

Task 2 presented


3.1, 3.2,3.3,3.4,3.5,3.6,




The Marketing Plan


1.1, 1.2, 1.3



The Operations Plan





The Financial plan






Personal Business Plan development

In computer lab and also personal out of class research

Task 3 handed in

At end of week 19

1.1, 1.2, 1.3,


3.1, 3.2,3.2,3.4,3.5,3.6, 3.7

Learning Resources

Prescribed Texts


Other Resources

The student is encouraged to use both library and online facilities for research.

You will be encouraged to attend and familiarise yourself with galleries and other exhibiting venues

Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through completion of tasks that demonstrate your understanding of creative arts practice and industry requirements.

Assessment Tasks

To demonstrate competency in this course, the student will need to complete the following pieces of assessment to a satisfactory standard. The student will receive feedback on all assessment. As This is a clustered course so that some aspects of the assessment will relate more to this unit of competency and some will relate to the other.


There will be three pieces of assessment for this subject;


      1. Business Proposal and Mission Statement

       2.Class presentation of a proposed group show

       3.Business Plan for one’s own Arts Business


  1. Business Proposal and Mission Statement

Students will need to provide a written proposal for an arts business which they will research and a mission statement for this business. This will form the basis for Task 3 –The Business Plan


  1. Class presentation of a proposed group show

A group exhibition is proposed and researched. Each group puts together a concept for the group exhibition, finds a real gallery and researches it as well as marketing, finances, statements etc. Then each group presents their proposed exhibition to the class with the results of its research.


  1. Business Plan for one’s own Arts Business

Each student propose a business idea which they can develop over a year and create a Business Plan for it.

Assessment Matrix

course title

Develop self as artist


RMIT Unit code


National code


Assessment tasks




Required knowledge

Required skills


Critical aspects


Task 1. Business Proposal and Mission Statement




Task 2. Class presentation of a proposed group show





Task 3. Business Plan for one’s own Arts Business











Task 1








Task 2










Task 3



































To complete the unit requirements the individual must:


- demonstrate well-developed knowledge of:


* relationships between different sectors of the creative arts industry


* terminology associated with own industry sector


* issues of appropriate behaviour and ethics as they apply to key work areas


* key roles and responsibilities in own industry sector


* sources of industry information and ways of maintaining current industry knowledge


- describe key features of awards and conditions of employment for own work area


- describe key aspects of the following:


*consequences of infringing copyright


*how copyright is enforced



*organisations that deal with copyright


*copyright ownership and protection


*legal issues that affect negotiations and contracts


*nature, role and functions of unions and employer associations


*rights and responsibilities of employers and employees


*work health and safety (WHS) requirements relevant to own work context


*current and emerging technologies used in own industry sector.





*Uses feedback from others and self-evaluation to plan strategies to improve own skills




*Interprets information from a range of written sources


*Identifies texts that are relevant to immediate work role




*Contributes to documentation of contractual agreements


Oral Communication


*Seeks the views and opinions of others


*Obtains information by listening and questioning


*Discusses ideas and solutions


Navigate the world of work


*Identifies and follows procedures and expectations associated with own role


*Takes responsibility for meeting legal and regulatory responsibilities within scope of own role and work context


Interact with others


*Builds rapport in order to establish effective work relationships


Get the work done


*Plans a range of routine tasks and achieves goals efficiently


*Implements actions according to plans, making adjustments if necessary and addressing some unexpected issues


*Plans and organises own workload


*Collaborates and tries to identify shared goals and agreement on the best course of action


*Uses the internet as a source of information



Evidence of the ability to demonstrate consistent performance of typical activities experienced in creative arts industry environments.


The assessment environment must include access to:


*opportunities to apply negotiation techniques to solve work and contractual issues


*situations in which work performance can be monitored and learning opportunities accessed


*occasions where work tasks must be prioritised and completed within deadlines





Other Information

Other information



You will receive verbal and written feedback by teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.



RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.


Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1 (unresolved);

Reasonable adjustment

In assessing whether a particular adjustment is reasonable consideration should be given to:

·         the student’s disability and his/her views

·         the effect of the adjustment on the student, including effect on his/her ability to achieve learning outcomes, participate in courses or programs and achieve independence

·         the effect of the proposed adjustment on anyone else affected, including the education provider, staff and other students

·         the costs and benefits of making the adjustment.

As a result, what constitutes "reasonable" varies on a case-by-case basis and the balance is sometimes difficult to strike.  However, it is clear that education providers are not required to lower academic standards or disregard the needs staff or other students. In more complex cases discussion with the disability service will be useful. It may be useful to examine previous judgements in relation to the DDA.


An RTO needs to fit LLN into the delivery of its training and assessment as it has an important role in:

·         redressing any deficiencies in its students’ key LLN skills

·         building the generic skills of teamwork, communication and problem solving that are highly valued by employers.

Employability skills

In addition to developing skills and knowledge for a particular job, this program also aims to help you to develop broad work skills, known as Employability Skills. There are eight employability skills.

Employability Skills which feature in the Diploma of Visual Art include:

• Communication

• Teamwork

• Problem solving

• Initiative and enterprise

• Planning and organising

• Self-management     

• Learning

• Technology

Employability skills are embedded in the units of competency in your program. When you demonstrate that you are competent in your particular job skills and knowledge you are also demonstrating that you have developed relevant employability skills. Further information about the employability skills you will develop in this program is available at: chapter/EmpSkillsMandText

Course Overview: Access Course Overview