Course Title: Integrate colour theory and design processes

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5384C

Course Title: Integrate colour theory and design processes

School: 340T Art

Campus: City Campus

Program: C4373 - Certificate IV in Photography and Photo Imaging

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher PH1A/PH1B: Peter McDonald
peter.mcdonald2@rmit.edu.au

Teacher PH1C: Nuwan Rohitha
nuwan.rohitha@rmit.edu.au 

 



Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAACD401 Integrate colour theory and design processes

Element:

1. Research information on colour theory and design processes

Performance Criteria:

1.1 Identify and access relevant sources of information on colour theory and design processes

1.2 Research historical and contemporary approaches to colour and design in the context of a work project

1.3 Evaluate information to determine how colour theory and design may be integrated into the design process

1.4 Consider intellectual property and other legislative requirements relevant to design processes

Element:

2. Communicate ideas through the application of colour and design theory

Performance Criteria:

2.1 Experiment with selected materials, tools and equipment to determine new ways in which colour theory and design processes may be integrated

2.2 Explore and develop new ideas through a process of experimentation

2.3 Achieve solutions by working with the elements and principles of design and different aspects of colour

Element:

3. Evaluate design work

Performance Criteria:

3.1 Reflect on own application of design process and success in communicating concepts

3.2 Identify areas for future improvement, especially in terms of own skill development

3.3 Discuss completed work with others and respond positively to feedback

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


Details of Learning Activities

In class learning activities include, but are not limited to:

  • lectures & tutorials
  • class exercises
  • class presentations
  • group discussion
  • online research
  • work shopping of students’ own projects

Out of class activities include, but are not limited to:

  • research (online /library /public displays/galleries) independent project based work


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources.  

 

GRAP5384C
Integrate colour theory and design process

Assignment 3:
Architecture Brochure

Assessment Deadlines

Week

Lecture/In-class work

Tutorial/Activity/Exercise

 

7

 

Briefing:
Architecture Brochure

Assessment overview

 

Lecture:

– Colour, form & content - Brochure design

– Part 2: Basic Typography

 

Project work

Access Blackboard

Download brief

 

Exercises (in-class):
– Setup of Brochure in InDesign

 

Tutorial:

Review Applications of InDesign:

– multiple paged documents/facing pages

– use of margins bleed and crops

– use of text boxes

 

Project work:

– Initiate research

– Develop design approach

 

8

 

Lecture:

– Review of Moodboards

 

Teacher consults

 

Project work

Tutorial:

Review Applications of InDesign:

–       multiple paged documents/master pages

–      Applying Typography to Shape

-     Objects/customising Textboxes

 

Project work:

– Develop Moodboard*

– Begin Brochure Report documentation

– optimising images for print outcome

– review of links palette

*include correct copyright attribution

DRAFT SUBMISSION

Project Proposal and Research must be presented to Teacher in class

 

9

Teacher consults

 

Group feedback session – review of Moodboard & rough designs

 

Project work

Tutorial:

Reviewing InDesign:

–       Refining text, image and graphics

–      Highlight the use of CMYK image formats

– Troubleshooting

 

Project work:

– Refine design approach based on feedback

– Continue Brochure Report documentation

DRAFT SUBMISSION

Present Architecture Brochure Layout Sketches & Show Report Progress to Teacher in class

 

Develop Final Draft Architecture Brochure

 

 

10

Review of final submission items

 

Teacher consults

 

Project work

Tutorial:

Reviewing InDesign.

– pre-press file checks

– packaging files

– exporting and checking final files (pdf) for screen and print

 

Project work:

Resolve final design and report, responding to feedback

 

Graded Assessment:

Submission: Architecture Brochure Final
DUE WEEK 10 

 Teacher will provide feedback for any changes to be made.

 

 

11

 

Introduction to Branding

 

Briefing:

A Brand Called You

Assessment Overview

 

Lectures:

-        Part 1: Developing a Brand Identity

-        Colour, Form and content – Branding

-        Overview of creative tools, materials, equipment and process

Tutorial:

Reviewing InDesign.

-        Setting up InDesign for Presentation

-        Review of inserting images, text, graphics

 

 

Project work:

-        Idea generation – collect research/ reference images*

-       Brand Name and Philosophy Statement

 

*include correct copyright attributions

 

 

MID SEMESTER BREAK: 2 WEEKS

 

 

12

Lecture:

-        Part 2: Developing a Brand Identity

-       Part 3: Basic Typography

-       Creating Professional Presentations

Tutorial:

Reviewing InDesign.

Development of proposal presentation – review of key InDesign tools

 

Project work:

-        Develop Mood Board*

-       Develop 4 rough Logo Designs

*include correct copyright attributions

Assessment 2 - Brand Identity

DRAFT Review:  
Part A - Response to the Brief
- Aim/Objective
- Style/Treatment
- Target Audience

 

13

Lecture:

-        Typography – visual representation and verbal meaning

Group Feedback Session – review of Moodboard and Rough Designs

 

Project Work

Tutorial:

-        Tools/Process for development of your logo design

-        Applying your logo onto assets

 

Project work:

-        Integrate feedback into Moodboard and

further develop logo designs.

-        Continue development of proposal

*include correct copyright attributions

Assessment 2 - Brand Identity

DRAFT Review:  
Part B - Research
- Mood Board
- Colour Palette
- Idea generation

Group Feedback Session

 

14

Review of Proposal Items

 

Teacher Consults

 

Project Work

Tutorial:

Reviewing InDesign

-        Exporting PDF’s from InDesign

 

Project work:

-        Further Develop Proposal for Draft Submission

Assessment 2 - Brand Identity

DRAFT Review:  
Part C - Draft Designs
- Rough mockups/Working designs

Upload DRAFT proposal to Blackboard for review

 

15

 

Teacher Consults

 

Project Work

Project work:

Completion of project work and submission

Graded Assessment:

Submission:Brand Identity Proposal
DUE WEEK 15 

16

Assessment and Feedback

 

 


Learning Resources

Prescribed Texts

None


References

MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA. 2002

2010, Graphic Design School, Thames and Hudson


Other Resources

OTHER RESOURCES

RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign and Adobe editing software as well as personal data storage devices (generally a minimum of two).

RMIT will also provide you with resources and tools for learning in this course through our online system. You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.

 


Overview of Assessment

Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.


Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard.
You will receive feedback on all assessments and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.

  • Graded Assessment
    Assignment 1: Architecture Publication
    DueWeek 10
    With a clear concept direction, produce a publication based on your own Architecture photography and document your design process.

 

  • Graded Assessment
    Assignment 2 Final: Brand Identity
    Due Weeks 15
    Develop a brand identity for your own photography practice – research historical and contemporary designers to influence and inform your design process.

Grades which apply to courses delivered in accordance with competency ­based assessment, but which also use graded assessment:

CHD Competent with High Distinction

CDI Competent with Distinction

CC Competent with Credit

CAG Competency Achieved ­ Graded

NYC Not Yet Competent

DNS Did Not Submit for Assessment

Results which apply to courses delivered in accordance with competency ­based assessment, but not graded.

CA ­Competency Achieved

NYC ­ Not Yet Competent

DNS ­ Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students


Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz

 

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Assessment Feedback: 

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1

 

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

http://www1.rmit.edu.au/students/acadprogress

 

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/browse;ID=kehn9bz22r41

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

 

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

 

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/browse;ID=az8fl470ucg41

 

 

 

 

Course Overview: Access Course Overview