Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: GRAP5398C
Course Title: Interpret and respond to a design brief
School: 340T Art
Campus: City Campus
Program: C4373 - Certificate IV in Photography and Photo Imaging
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher PH1A/PH1B: Peter McDonald
peter.mcdonald2@rmit.edu.au
Teacher PH1C: Nuwan Rohitha
nuwan.rohitha@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402 Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of design brief 1.2 Establish and clarify user or client for the proposed product/service to inform design decisions 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues 1.4 Source and evaluate information pertinent to design brief |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept to best meet design brief parameters 2.4 Refine options and select approach which best meets design brief requirements |
Element: |
3. Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at appropriate stages during design process as required 3.3 Present and explore different options and creative ideas with client when appropriate 3.4 Proactively seek and act on client feedback 3.5 Reach agreement on concept for work which complies with design brief |
Element: |
4. Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by accurate and complete documentation |
Element: |
5. Complete production of work |
Performance Criteria: |
5.1 Collect and/or organise required components for the work 5.2 Produce or monitor the production of work ensuring all parameters of design brief are met 5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief 5.4 Seek client approval for work where appropriate |
Learning Outcomes
On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.
Details of Learning Activities
Learning activities will consist of:
In class
- lectures & tutorials
- class exercises
- class presentations
- group discussion
- online research
- workshopping of students’ own projects
Out of class
- online tutorials
- research (online /library /public displays/galleries)
- independent project based work
- online feedback
Teaching Schedule
|
GRAP5398C |
Assignment 1: |
Assignment 2: |
|
|
|
|
Wk |
Lecture/In-class work |
Tutorial/Exercise/Project work |
Assessment Deadlines |
1 |
Introduction to Graphic Design
Briefing: Poster Design Assessment overview
Project Work Interpreting the brief Develop Proposal
Lectures:
|
Access Blackboard Download Brief
Exercise (in-class): - Review of how to research with copyright attribution/reference - Organise work processes – folder structure
Tutorial: Introduction to InDesign. – The basic interface (incl. tools, palettes, control panel, menus) – Setting up a new document (size, margins, columns)
Project work: – Review approach – collect research/reference images* – interpreting the brief, develop proposal
*include correct copyright attribution |
|
2 |
Briefing: Food and Wine Poster
Assessment overview
Lectures: - Moodboards - Part 1: Basic Typography
Project Work |
Access Blackboard Download Brief
Exercises (in-class) - Presentation of Food Poster Template Guide - Setup of Poster Template in InDesign
Tutorial: Introduction to InDesign. - Optimising and importing images for use - Typography & graphics - Layers palette - Swatch palette
Project work:
*include correct copyright attribution |
Ungraded Assessment: Assignment 1: DUE Week 2
Blackboard Submission: Upload Poster Design Proposal
|
3 |
Project work |
Tutorial: Introduction to InDesign. - Packaging files - Exporting and checking final files (pdf) for screen and print - Swatch palette
Project work: Blackboard Development Journal:
*includes correct copyright attribution |
|
4 |
Teacher consults
Project work |
Tutorial: Introduction to InDesign – Exporting EPS with use of layers review
Project work: Blackboard Development Journal:
*includes correct copyright attribution
|
|
5 |
Review of final submission items
Lecture: - Part2: Basic Typography
|
Exercises (in-class): - Setup of Final Poster in InDesign - (Run through the processes of creating the Food Poster, Exporting and Packaging)
Project work - Blackboard Development Journal:
Develop and Present Digital Draft Poster (made in InDesign) for feedback Resolve Final Poster Design responding to feedback |
|
6 |
Review of final submission items
Teacher consults
Project work Teacher consults - Review of proposed approach
Project work |
Tutorial: Introduction to InDesign – Exporting EPS with use of layers review
Project work: - Resolve final poster design responding to feedback Optimising images for print outcome - Use of text boxes - Review of links palette - Review Exporting and Packaging Processes
|
Ungraded Assessment: Assignment 2 Submission: Food and Wine Poster files Submitted inside the Packaged InDesign Folder to both the Server and Blackboard DUE Week 6
|
Learning Resources
Prescribed Texts
None |
References
None |
Other Resources
RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign, Adobe Acrobat, Bridge and editing software as well as personal data storage devices (generally a minimum of two)
Overview of Assessment
Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to develop and present your assessment.
Assessment Tasks
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to myRMIT for assessment criteria).
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
Assessment Tasks
- Ungraded Assessment
Assignment 1: Poster Design Proposal - DUE WEEK 2
Task: Develop a poster design proposal for the Melbourne Food and Wine Festival.
- Ungraded Assessment
Assignment 2: Food and Wine Festival Poster - DUE WEEK 6
Task: Design a template for a poster to promote an event for the Melbourne Food and Wine Festival.
Grades which apply to courses delivered in accordance with competency-based assessment:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students
Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.
http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
http://www1.rmit.edu.au/students/acadprogress
Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
http://www1.rmit.edu.au/browse;ID=kehn9bz22r41
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
http://www1.rmit.edu.au/students/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
http://www1.rmit.edu.au/browse;ID=az8fl470ucg41
Course Overview: Access Course Overview