Course Title: Coordinate visual merchandising activities

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: MKTG8038C

Course Title: Coordinate visual merchandising activities

School: 174T School of VE Engineering, Health & Science

Campus: City Campus

Program: C4375 - Certificate IV in Optical Dispensing

Course Contact: Jade Cusworth

Course Contact Phone: +61 3 9925 8382

Course Contact Email: jade.cusworth@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to coordinate store visual merchandising activities and ensure adherence to organisational standards, policies and procedures for the display of merchandise.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER003 Coordinate visual merchandising activities

Element:

1. Coordinate visual merchandise requirements.

Performance Criteria:

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures. 1.2.Communicate visual merchandising standards and display requirements to team members. 1.3.Plan appropriate timing for producing and dismantling visual merchandise displays. 1.4.Communicate roles and responsibilities for visual merchandising to team members. 1.5.Plan and coordinate promotional and special event displays as directed by management.

Element:

2. Supervise visual merchandise activities.

Performance Criteria:

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact. 2.2.Ensure display information accurately depicts product or service being promoted. 2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow. 2.4.Ensure displays meet organisational standards and visual merchandise guidelines. 2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

Element:

3. Review impact of visual merchandise activities.

Performance Criteria:

3.1.Evaluate promotions or special event displays and determine impact on sales results. 3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

Element:

3. Review impact of visual merchandise activities.

Performance Criteria:

3.1.Evaluate promotions or special event displays and determine impact on sales results. 3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

Learning Outcomes


Element 1. Coordinate visual merchandise requirements.

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures.

1.2.Communicate visual merchandising standards and display requirements to team members.

1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.

1.4.Communicate roles and responsibilities for visual merchandising to team members.

1.5.Plan and coordinate promotional and special event displays as directed by management.

 

Element 2. Supervise visual merchandise activities.

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.

2.2.Ensure display information accurately depicts product or service being promoted.

2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.

2.4.Ensure displays meet organisational standards and visual merchandise guidelines.

2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

 

Element 3. Review impact of visual merchandise activities.

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

 


Details of Learning Activities

This unit describes the skills and knowledge required to follow merchandising display guidelines, and organisational policies and procedures to coordinate visual merchandise activities , including an existing merchandise range and a new merchandise range. 

 
Students will learn by face to face and lectures to cover theoretical and practical concepts in the course to apply their skills and knowledge to work during classroom based learning and in real life situations.


Observations of performance in the workplace and industry placement or simulated environment will be a valuable part of your learning experience.


Tutorial activities (individually and in teams) to discuss, critique and consolidate your ideas and extend your understanding around key concepts within specific topics.


Self directed study time to enhance and strengthen your knowledge and understanding of theoretical concepts.


To further facilitate learning, students are strongly encouraged to use a range of communication tools between themselves and their course instructor as well as between themselves and fellow students.

 


Teaching Schedule

 Thursday 12.9.19  Coordinate Visual Merchandising Requirements: Assess and interpret Visual Merchandising requirements and communicate them to the appropriate people  
 Thursday 19.9.19  Supervise visual merchandising activities: Ensure displays are accurate and cause minimal disruption to clients  
 Thursday 26.9.19  Assessments: 

Assessment Task 1: Change an existing display 

Assessment Task 2: Create a new display 

Assessment Task 3: Review Impact of Visual Merchandising 

  


Learning Resources

Prescribed Texts


References


Other Resources

Please refer to the RMIT Student Page for extensive information about study support, assessments, extensions, appeals and a range of other matters: 

http://www1.rmit.edu.au/students

 

RMIT provides all students with an extension range of online and campus based study support services ranging from:

Plagiarism

RMIT University requires that you present only YOUR work for assessment.

Plagiarism is a form of cheating. It is the presentation of the work or idea of another person. Plagiarism is NOT acceptable. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. Please note: It is also a disciplinary offence to allow your work to be plagiarised by another student. When signing the coversheet (electronic or paper based), you are declaring that the work is not plagiarised.

 

Special Consideration

Please note: Students may apply for Special Consideration as per the information via the RMIT website http://www1.rmit.edu.au/students/specialconsideration if they believe that to complete assessment for this unit by the submission date has been affected by factors beyond their control. Special consideration must be lodged prior to or within 48 hours of the scheduled assessment time or assessment submission date. The application for Special Consideration is NOT granted automatically on application.


Overview of Assessment

Assessment Task 1: Change an existing display 

Assessment Task 2: Create a new display 

Assessment Task 3: Review Impact of Visual Merchandising 


Assessment Tasks

You must demonstrate Performance and Knowledge Evidence of the unit in order to be deemed competent.
Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
You may be assessed by:

Assessment Task 1: Change an existing display Due 27.9.19

Assessment Task 2: Create a new display Due 27.9.19

Assessment Task 3: Review Impact of Visual Merchandising Due 27.9.19

Competency based training requires you to be in attendance in order for assessment to be undertaken.
 
Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation.
 
All Assessment tasks should be performed or submitted by their due dates.
If due to illness or other unforeseen circumstance, you are unable to attend on the due date of an assessment (e.g. test, examination, oral, etc.) OR you do attend, but your performance has been affected, you may submit an APPLICATION FOR SPECIAL CONSIDERATION within 2 working days of the due date. If Special Consideration is granted, you will be given the opportunity to complete/repeat the assessment task at a later date. For advice on this application please visit www.rmit.edu.au/students/specialconsideration  or speak to your Program Coordinator.
If due to illness or other unforeseen circumstance, you are unable to submit by the due date  (e.g. assignment, report, project etc.):
•         you may submit an APPLICATION FOR EXTENSION OF TIME FOR SUBMISSION OF ASSESSABLE WORK for an extension of time of up to seven (7) calendar days or less. This must be lodged with the Program Coordinator 1 working day before the original due date. If granted, you will have the opportunity to submit up to 7 days later than the original due date. For advice on this application please visit www.rmit.edu.au/students/assessment/extension  or speak to your Program Coordinator.
Or:
•         you may submit an APPLICATION FOR SPECIAL CONSIDERATION within 2 working days of the due date. If Special Consideration is granted, you will be given the opportunity to submit the assessment task more than 7 days after the original due date. For advice on this application please visit www.rmit.edu.au/students/specialconsideration  or speak to your Program Coordinator.
 
You are expected to prepare all assignments and other written work in a professional manner. More information on general academic study and writing skills can be found on the “Learning Lab” http://emedia.rmit.edu.au/learninglab/. All work submitted for assessment must be submitted electronically unless otherwise advised.
 
Students must keep a copy of all submitted assessments including electronic copies.
Harvard style is used for all referencing and for bibliography.
 RMIT University has a strict policy on academic integrity and plagiarism and. Please refer to the website for more information on this policy. www.rmit.edu.au/students/academic-integrity
 If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
 Your rights and responsibilities as a student can be found at http://www1.rmit.edu.au/students/rights-and-responsibilities 
This course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced at www.rmit.edu.au/students/assessment
 Credit transfer and RPL
Credit transfer is available to students who have already completed the same or similar courses. Recognition of prior learning is available to students who have relevant prior skills or experience. Please refer to http://www.rmit.edu.au/browse;ID=8u7jborsx9dy (unresolved)


Assessment Matrix

Other Information

Visual merchandising.pdf on Canvas

Course Overview: Access Course Overview